How to control your e-reputation?
Posted: Sat Dec 28, 2024 5:30 am
E -reputation corresponds to the online image of your brand and your points of sale. It is very important for your brand image and to generate traffic in stores .
Did you know that more than 25% of a company's market value is directly attributable to its reputation 1 ? However, managing your e-reputation can be tricky because it depends on various factors. Whether by monitoring your e-reputation or by mastering your different channels, let's discover together how to control your e-reputation .
1. Carry out e-reputation monitoring
2. Manage your online reputation through presence management
3. Control your e-reputation with review management
4. Ask for customer reviews directly at points of sale
Conclusion
watch control reputation
1. Carry out e-reputation monitoring
The first thing to do to control your online reputation is to have a united states of america phone number library precise inventory of it. To do this, you must analyze all the elements of your e-reputation to determine precisely what your image is as reflected by the web .
For a complete e-reputation monitoring , we advise you to analyze your local online presence (presence management), your customer reviews and what is said about you on social networks.
To save time, you can use an e-reputation audit tool that will group together all the local indicators for each of your establishments. The tool will analyze your Google My Business listings, your local pages on social networks and your customer reviews for you . You will thus have a precise global and local analysis of your digital reputation that will allow you to set up an appropriate action plan.
presence management control and reputation
2. Manage your online reputation through presence management
Your local online presence is an important element of your local e-reputation . Indeed, controlling your e-reputation starts by ensuring that consumers will find the right information about your establishments. And easily!
Did you know that 65% of people consider online search to be the most trusted source of information about people and businesses ? 2 And that 86% look up a business location on Google Maps ? 3 It would be a shame not to attract this customer base at the point of sale because your data is not visible.
To set up optimized presence management , you must create Google establishment pages, local pages on social networks and files on local online directories. Obviously, you must complete all these pages for each of your points of sale. Know that you can multi-broadcast up-to-date information on all of your pages thanks to a presence management tool. Perfect for saving time and easily controlling your online reputation !
review management controller e reputation
3. Control your e-reputation with review management
As you might expect, we can’t write an article about digital reputation without talking about customer reviews . Reviews represent a large part of your points of sale’s online reputation.
Today, customer reviews play an important role in the purchasing decisions of consumers who trust their peers. As proof, 88% of consumers look for online reviews before choosing a local service 4 and 90% are influenced by positive online reviews before making a purchase 5 .
To master your e-reputation , it is therefore necessary to set up optimized customer review management . Your review management must be based on two axes: collecting customer reviews and managing responses.
In the context of the DMA (Digital Market Act), customer reviews from several platforms are displayed directly in Google search results. It is therefore important to identify the relevant platforms according to your sector of activity. You can choose to focus on Google reviews , to also work on those of TripAdvisor or La Fourchette if you have a restaurant network or those of Booking if you are in the hotel industry.
customer review response check reputationExample of a customer review with response
4. Optimize the impact of social networks on your digital reputation
Finally, to control your e-reputation you need to invest in social networks. They have an impact on the turnover of your points of sale and the traffic in stores , depending on whether your image is positive or negative. We know that it is difficult to control your online reputation on social networks. But rest assured, there are tips to promote a positive image.
Start by creating communities of followers by building loyalty among Internet users with attractive content and sharing your brand values with them. If you manage to win them over, they can become your ambassadors and convey a positive image sent back by the web . To achieve this, we advise you to regularly share personalized local content at the point of sale in their neighborhood.
The advantage of having a loyal community is that your followers (friendly called fololos) can defend your brand against haters themselves. Perfect for controlling your digital reputation !
Also know that you can manage the moderation of all your local pages on social networks from the headquarters via a review management tool . You can also choose to give a hand to local points of sale according to your strategy. With these different means, you effectively control your online reputation !
Did you know that more than 25% of a company's market value is directly attributable to its reputation 1 ? However, managing your e-reputation can be tricky because it depends on various factors. Whether by monitoring your e-reputation or by mastering your different channels, let's discover together how to control your e-reputation .
1. Carry out e-reputation monitoring
2. Manage your online reputation through presence management
3. Control your e-reputation with review management
4. Ask for customer reviews directly at points of sale
Conclusion
watch control reputation
1. Carry out e-reputation monitoring
The first thing to do to control your online reputation is to have a united states of america phone number library precise inventory of it. To do this, you must analyze all the elements of your e-reputation to determine precisely what your image is as reflected by the web .
For a complete e-reputation monitoring , we advise you to analyze your local online presence (presence management), your customer reviews and what is said about you on social networks.
To save time, you can use an e-reputation audit tool that will group together all the local indicators for each of your establishments. The tool will analyze your Google My Business listings, your local pages on social networks and your customer reviews for you . You will thus have a precise global and local analysis of your digital reputation that will allow you to set up an appropriate action plan.
presence management control and reputation
2. Manage your online reputation through presence management
Your local online presence is an important element of your local e-reputation . Indeed, controlling your e-reputation starts by ensuring that consumers will find the right information about your establishments. And easily!
Did you know that 65% of people consider online search to be the most trusted source of information about people and businesses ? 2 And that 86% look up a business location on Google Maps ? 3 It would be a shame not to attract this customer base at the point of sale because your data is not visible.
To set up optimized presence management , you must create Google establishment pages, local pages on social networks and files on local online directories. Obviously, you must complete all these pages for each of your points of sale. Know that you can multi-broadcast up-to-date information on all of your pages thanks to a presence management tool. Perfect for saving time and easily controlling your online reputation !
review management controller e reputation
3. Control your e-reputation with review management
As you might expect, we can’t write an article about digital reputation without talking about customer reviews . Reviews represent a large part of your points of sale’s online reputation.
Today, customer reviews play an important role in the purchasing decisions of consumers who trust their peers. As proof, 88% of consumers look for online reviews before choosing a local service 4 and 90% are influenced by positive online reviews before making a purchase 5 .
To master your e-reputation , it is therefore necessary to set up optimized customer review management . Your review management must be based on two axes: collecting customer reviews and managing responses.
In the context of the DMA (Digital Market Act), customer reviews from several platforms are displayed directly in Google search results. It is therefore important to identify the relevant platforms according to your sector of activity. You can choose to focus on Google reviews , to also work on those of TripAdvisor or La Fourchette if you have a restaurant network or those of Booking if you are in the hotel industry.
customer review response check reputationExample of a customer review with response
4. Optimize the impact of social networks on your digital reputation
Finally, to control your e-reputation you need to invest in social networks. They have an impact on the turnover of your points of sale and the traffic in stores , depending on whether your image is positive or negative. We know that it is difficult to control your online reputation on social networks. But rest assured, there are tips to promote a positive image.
Start by creating communities of followers by building loyalty among Internet users with attractive content and sharing your brand values with them. If you manage to win them over, they can become your ambassadors and convey a positive image sent back by the web . To achieve this, we advise you to regularly share personalized local content at the point of sale in their neighborhood.
The advantage of having a loyal community is that your followers (friendly called fololos) can defend your brand against haters themselves. Perfect for controlling your digital reputation !
Also know that you can manage the moderation of all your local pages on social networks from the headquarters via a review management tool . You can also choose to give a hand to local points of sale according to your strategy. With these different means, you effectively control your online reputation !