All this and more is what you need to take into account to have an optimized website that helps you gain visibility and positioning for your company. Getting low-qualified leads The objective of marketing strategies, such as email marketing, is to get leads , that is, potential customers who perform an action and end up becoming real customers .
But to do this, you must have very clear and well-defined actions, that is, reach only those customers who may be really interested in your products or services. Somewhat qatar telegram data related to the previous section, it is important that you have your Buyer Persona or ideal client very well defined, that is, who you should direct your messages to and how you should do it.
Targeting the wrong Buyer Persona will not increase your sales or your visibility since you will not attract their attention and they will not show any interest in what you offer. Does not offer deals or promotions A good way to make your campaigns and strategies work is by creating offers or promotions . For example, if your product is an ERP, a business management software, offer demonstrations of how it works, explaining the advantages that its integration into a company can bring.