Google Post News: 3 good reasons to use it

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Online visibility is no longer an option for networks looking to promote the visibility of local points of sale and generate traffic , in fact 78% of buyers get information online before buying in store 1 . Online presence is built in several ways but Google Business Profiles are a strong asset when we know that 62% of people looking for a business, favor establishment profiles before the brand's website 2 .

So, using Google to communicate with Internet users is a good strategy, especially since Google offers to publish 'Google posts' for free to contribute to local SEO while sharing your news.

There are several types of Google posts and today belize mobile phone number list we will focus on the Google post news format .

1. What is Google Post News?
2. Strengthen your SEO positioning
3. Increase your conversions
4. Increase user engagement
Conclusion


google post news

1. What is Google Post News?
Google offers you the opportunity to distribute content on establishment files for free and easily. It would therefore be a shame to deprive yourself of it!

There are three types of Google Posts to suit different needs:

→ Event posts: allow you to announce a time-limited event to encourage Internet users to participate.

→ Offer posts : allow you to attract customers with a limited-time offer and by including a promotional code and terms of use →

→ News posts: the only post format that allows you to broadcast continuously without date limitation for a period of 6 months after which the post will be archived. It allows you to meet several distinct objectives since it provides more freedom.



google post news seo

2. Strengthen your SEO positioning
A complete Google Business Profile file , which you regularly update with Google posts, is an indicator of dynamism and relevance that sends a positive signal to the search engine. A sign of good health and consistency, your Google file can be better positioned . This is why using the news format over a longer period allows you to ensure a constant presence of publications on your file and therefore promotes the visibility of your establishment.

In addition, using this channel is a good way to stand out from your competitors who do not or rarely do Google posts. For example, you can share your best reviews to optimize your e-reputation , ensure a successful post in record time and increase your online visibility.

SEO google post

Google Post Example

You can also post regularly about your products and services to highlight them and boost your establishment profile with the aim of increasing your SEO . If you wish, you can integrate a CTA (call-to-action button) to increase your interactions.

google post news

Google Post Example

You can also opt for tools, such as Digitaleo, which automate this type of publication, by multi-broadcasting on all your usual channels simultaneously using crossposting or by offering local support using a health status and highlighting this type of action.



google post news conversions

3. Increase your conversions
Your main operational objectives are surely to bring as many people as possible into your physical store or to your website with the aim of acquisition.

Google News posts allow you to attract consumers to the desired locations using action buttons that encourage them to move. This “News” format also has the advantage of being present on Google Maps , very useful for increasing in-store traffic when we know that 86% of Internet users use Google Maps to search for the location of a business and that 78% of geolocated mobile searches result in an in-store purchase 3 .

If you are a cafe or restaurant, you can very well schedule a post highlighting your menu or your flagship products with a CTA aimed at booking a table.

RCS message sms drive to storeExample of Google Post news

Similarly, the event format is framed by the notion of start and end date. With the news format, you can very well communicate in one go on a regular event.

example google post news

Example of Google Post news


4. Increase user engagement
An engaging and interactive Google Business Profile listing can drive more engagement , which translates into a stronger relationship with your audience. In fact, a complete and up-to-date business listing generates 7 times more clicks, increasing the chances of capturing local traffic 4 .

By integrating Google Posts, you give Internet users an additional reason to interact with your point of sale. News posts allow a variety of formats and content, thus offering a rich and varied experience for Internet users. You can share news about your business, useful advice or even inspiring stories. This diversity of content and visuals will make your profile much more attractive, having the direct consequence of stimulating the interest of Internet users and encouraging them to stay engaged.

To go further:
Google Post: 5 examples to boost your interactions



Conclusion
In summary, using Google news posts offers a real opportunity to strengthen the online presence of your points of sale and boost your web-to-store strategy.

By using these unlimited duration posts as well as event posts to publish posts or even, soon, to highlight your edited posts on your social networks, you can truly capitalize on your establishment profiles, making them dynamic and attractive to increase your number of conversions.

However, to take full advantage of this strategy, it is essential to combine these efforts with careful optimization of your Google Business Profile listing. This includes not only opening hours, exceptional hours, photos and reviews, but also any other information relevant to your potential customers. Digitaleo allows you to bring together all of these complementary features to simplify local actions and effectively boost your national communication.