There are 6 sections that make up the group of elements
Posted: Sat Dec 28, 2024 6:21 am
classified as SEO. The first 4 summarize the number of clicks and visits that your website can accumulate depending on its position in a search engine.
So, if your website is positioned first, it will get 44% of the clicks, if it drops to second place the number of clicks will drop to 20%, while from third place onwards it will not exceed 8% of all clicks made on the Google search page.
It is estimated that between 7 and 9% of organic searches carried out end in conversion .
2.- SEM
B2B Digital Marketing Periodic Table: SEM
The section summarizing those aspects that affect marketing cayman islands whatsapp phone numbers positioning techniques is completed with 6 more indicators.
It is interesting to note that the periodic table estimates the cost per click on paid results. The estimated cost, on average, is between $4 and $13 per click on links located in the paid search engine positions .
What percentage of Google AdWords ads are effective? Between 6 and 7% of ads published on this platform are successful and end up converting.
3.- Email Marketing
B2B Digital Marketing Periodic Table: Email Marketing
The 12 boxes dedicated to email marketing summarize the actions that affect one of the most common practices in marketing.
It is interesting to note that most of the indicators in this group refer to the number of clicks, openings and CTR that the emails have . These indicators are really interesting to know to what extent an email marketing campaign can reach your users or not, the number of clicks you can get and, therefore, to know how many users your message can reach.
It is important to know how to analyse an email marketing campaign, since most brands use email strategies to attract and retain their users. The number of users on the registration list who receive the email and click on the links once they have opened them ranges between 20 and 40%, a very wide ratio, but one that can give an idea of how diverse user behaviour can be with this form of marketing.
4.- Social Networks
B2B Digital Marketing Periodic Table: Social Media
One of the marketing methods that is gaining more importance in recent times is social media. In this case, it is also important to take into account that B2B digital marketing metrics will be different since each social network is focused on a different audience, pursues different objectives and has a diverse audience.
With the aspects classified within the group of social networks, you will be able to foresee the details of the functioning and performance of the campaigns that you launch on Facebook, LinkedIn and Twitter, calculate the cost, the number of clicks and the business options that can be generated on each network .
Do the same percentage of users convert on Facebook, LinkedIn or Twitter? No. According to the data published in this periodic table of B2B digital marketing metrics, Facebook has a higher conversion rate than Twitter or LinkedIn because its ads are more receptive and its customers are more likely to click through.
Despite this, Twitter also has good conversion rates, with 2.2% of leads on this social network converting. This rate refers to both paid and organic leads.
5.- Websites
B2B digital marketing periodic table: Web
In addition to the SEO metrics that affect web pages, 6 other indicators have been proposed to determine the amount of traffic that reaches the website , whether through organic traffic (41%) or paid traffic (16%). Another interesting aspect is the loss of visits. According to the data shown, 50% of visits end up leaving the site.
With websites, it is also important to consider the number of pages that a user usually sees on average during a standard visit. A normal visit to a website usually has between 3 and 4 page views, which usually occur in the mere 2 or 3 minutes that the visit in question lasts.
6.- Content Marketing
B2B Digital Marketing Periodic Table: Content Marketing
Content marketing is another key indicator for understanding the performance of a website. Knowing exactly the conversion rate that each type of content provides will help you know which elements to use on your page, which to offer as a download .
Did you know that 34% of campaigns use content syndication? Do you consider that only 50% of people who register to attend a webinar actually attend?
Whitepapers are very useful and easy to incorporate into the structure of a website. They have a conversion rate of between 10 and 15%. In the case of webinars, the conversion rate is between 20 and 30%, double the conversion rate generated by whitepapers.
7.- Budget
B2B Digital Marketing Periodic Table: Budget
Budget management is one of the most important tasks. Knowing how much of your budget is wasted, how much of it should be spent on content marketing, and how much is wasted on ads, SEO, or social media marketing is essential to the success of a B2B campaign.
According to the data provided in this table, 4% of the budget is usually allocated to SEO and 13% goes to email marketing campaigns. Meanwhile, social marketing, which relies on social networks, represents 6% of the overall investment, leaving 13% for website development and 14% for marketing automation.
All of these figures are averages of the data that companies that work in marketing usually provide. It should be noted that there are companies that do better with one form of marketing than others, some that invest more in SEO and others in Display retargeting, for example.
8.- Free Trials and Funnel Techniques
B2B digital marketing periodic table:
Finally, Insight Venture Partners’ B2B digital marketing table shows the basic data regarding the percentage of users who go through the sales funnel to convert after having taken advantage of some of the free trials on the websites.
Thus, 41% of users of SAAS (software as a service) brands have ended up converting after using a 30-day demo. In addition, 25% of qualified marketing leads become qualified sales leads.
In short, Insight's B2B digital marketing periodic table is a quick and easy way to understand the average impact of the different digital marketing actions you can implement . A way to get ahead of the results and help you choose your digital marketing strategy more accurately.
All of this average data will help you in your digital marketing strategy. Even more so if you have a platform like MDirector where you can manage all your marketing from one place . With MDirector you get everything you need to manage your marketing campaigns, from the tools to create your newsletters, SMS or landing pages to the possibility of knowing the metrics in real time.
So, if your website is positioned first, it will get 44% of the clicks, if it drops to second place the number of clicks will drop to 20%, while from third place onwards it will not exceed 8% of all clicks made on the Google search page.
It is estimated that between 7 and 9% of organic searches carried out end in conversion .
2.- SEM
B2B Digital Marketing Periodic Table: SEM
The section summarizing those aspects that affect marketing cayman islands whatsapp phone numbers positioning techniques is completed with 6 more indicators.
It is interesting to note that the periodic table estimates the cost per click on paid results. The estimated cost, on average, is between $4 and $13 per click on links located in the paid search engine positions .
What percentage of Google AdWords ads are effective? Between 6 and 7% of ads published on this platform are successful and end up converting.
3.- Email Marketing
B2B Digital Marketing Periodic Table: Email Marketing
The 12 boxes dedicated to email marketing summarize the actions that affect one of the most common practices in marketing.
It is interesting to note that most of the indicators in this group refer to the number of clicks, openings and CTR that the emails have . These indicators are really interesting to know to what extent an email marketing campaign can reach your users or not, the number of clicks you can get and, therefore, to know how many users your message can reach.
It is important to know how to analyse an email marketing campaign, since most brands use email strategies to attract and retain their users. The number of users on the registration list who receive the email and click on the links once they have opened them ranges between 20 and 40%, a very wide ratio, but one that can give an idea of how diverse user behaviour can be with this form of marketing.
4.- Social Networks
B2B Digital Marketing Periodic Table: Social Media
One of the marketing methods that is gaining more importance in recent times is social media. In this case, it is also important to take into account that B2B digital marketing metrics will be different since each social network is focused on a different audience, pursues different objectives and has a diverse audience.
With the aspects classified within the group of social networks, you will be able to foresee the details of the functioning and performance of the campaigns that you launch on Facebook, LinkedIn and Twitter, calculate the cost, the number of clicks and the business options that can be generated on each network .
Do the same percentage of users convert on Facebook, LinkedIn or Twitter? No. According to the data published in this periodic table of B2B digital marketing metrics, Facebook has a higher conversion rate than Twitter or LinkedIn because its ads are more receptive and its customers are more likely to click through.
Despite this, Twitter also has good conversion rates, with 2.2% of leads on this social network converting. This rate refers to both paid and organic leads.
5.- Websites
B2B digital marketing periodic table: Web
In addition to the SEO metrics that affect web pages, 6 other indicators have been proposed to determine the amount of traffic that reaches the website , whether through organic traffic (41%) or paid traffic (16%). Another interesting aspect is the loss of visits. According to the data shown, 50% of visits end up leaving the site.
With websites, it is also important to consider the number of pages that a user usually sees on average during a standard visit. A normal visit to a website usually has between 3 and 4 page views, which usually occur in the mere 2 or 3 minutes that the visit in question lasts.
6.- Content Marketing
B2B Digital Marketing Periodic Table: Content Marketing
Content marketing is another key indicator for understanding the performance of a website. Knowing exactly the conversion rate that each type of content provides will help you know which elements to use on your page, which to offer as a download .
Did you know that 34% of campaigns use content syndication? Do you consider that only 50% of people who register to attend a webinar actually attend?
Whitepapers are very useful and easy to incorporate into the structure of a website. They have a conversion rate of between 10 and 15%. In the case of webinars, the conversion rate is between 20 and 30%, double the conversion rate generated by whitepapers.
7.- Budget
B2B Digital Marketing Periodic Table: Budget
Budget management is one of the most important tasks. Knowing how much of your budget is wasted, how much of it should be spent on content marketing, and how much is wasted on ads, SEO, or social media marketing is essential to the success of a B2B campaign.
According to the data provided in this table, 4% of the budget is usually allocated to SEO and 13% goes to email marketing campaigns. Meanwhile, social marketing, which relies on social networks, represents 6% of the overall investment, leaving 13% for website development and 14% for marketing automation.
All of these figures are averages of the data that companies that work in marketing usually provide. It should be noted that there are companies that do better with one form of marketing than others, some that invest more in SEO and others in Display retargeting, for example.
8.- Free Trials and Funnel Techniques
B2B digital marketing periodic table:
Finally, Insight Venture Partners’ B2B digital marketing table shows the basic data regarding the percentage of users who go through the sales funnel to convert after having taken advantage of some of the free trials on the websites.
Thus, 41% of users of SAAS (software as a service) brands have ended up converting after using a 30-day demo. In addition, 25% of qualified marketing leads become qualified sales leads.
In short, Insight's B2B digital marketing periodic table is a quick and easy way to understand the average impact of the different digital marketing actions you can implement . A way to get ahead of the results and help you choose your digital marketing strategy more accurately.
All of this average data will help you in your digital marketing strategy. Even more so if you have a platform like MDirector where you can manage all your marketing from one place . With MDirector you get everything you need to manage your marketing campaigns, from the tools to create your newsletters, SMS or landing pages to the possibility of knowing the metrics in real time.