Retail networks: convert your missed calls into leads with call tracking

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Missed calls are one of the many pet peeves for point of sale networks ! Sometimes difficult to quantify, they are vectors of missed commercial opportunities and a deterioration of the brand image ...

However, they can become your new asset, thanks to a solution: Call Tracking ! Discover how to use it in your local marketing to transform your customers' missed calls into qualified leads!

1. The importance of local phone calls
2. Measuring your telephone performance
3. Turn your missed calls into qualified leads


Call-tracking brand networks

1. The importance of local phone calls
Inbound calls, a wealth of business opportunities
Around 20% is the percentage of missed calls for businesses buy belize cell phone number list in 2022! While some sectors are experiencing a drop in activity, consumer behavior following the health crisis is nevertheless putting the telephone back in its place as the preferred means of contact for the following sectors 1 :

Real estate
Automobile
Hospitality & catering
DIY
Personal service
Beauty & care
Tourism
Banking & Insurance


woman on the phone - call tracking

Woman on the phone - call tracking


Here are some questions to ask yourself to determine how much attention you should give to your inbound calls:

Are there any calls in your customer journey ?
Do you get a lot of calls?
Is your average basket high?
Is the current market tight in your sector?
If you answered mostly yes, then find out in the rest of this article how to recover as many business opportunities as possible!



Call-tracking brand networks

2. Measuring your telephone performance
What is Call-tracking?
There are many levers to help you acquire new prospects. Call tracking is a tool to measure incoming calls coming from these same levers. For example, it is possible to know which medium generates the most calls : the Google establishment profile or an email campaign?

Call tracking works by creating tracked numbers dedicated to each communication medium, to automatically redirect the incoming call to your phone number, called the “historical number”. The redirection is imperceptible to the caller and the use of the tracked number thus makes it possible to group all the data on your Call tracking platform.



Magnetis Call Tracking Module

Magnetis Call-tracking Module


Automatic creation and sending of personalized reports
The data can therefore be viewed through graphs offering a periodic , geographical , or even sectoral view of your calls… In order to facilitate access to this information, you can program automatic reports and receive summaries by email. No need to request reports, the right information goes directly to the right person!


Connectors for smoother use
It is possible to connect Call-tracking with your various web solutions! Thanks to the Zapier integrator and its more than 4000 applications, but also to other connectors: Google Analytics, Google Ads, Webhook, API, Hubspot, Salesforce…

Track telephone conversions, set up automatic alerts, retrieve your data easily, thanks to connectors.


Call tracking for point of sale networks
The use of data and automatic reports is suitable for all levels of the point of sale network (head office, sectors, regions, points of sale).


Features by profile and by network strategy
For network head managers :

Master Report (general view of data by stratum)
Account Management
Payment Information
Control of different accesses
For regional or sector managers :

Limited access to the scope of the strategy
Performance reports for their geographic sector
Aggregated view of data
For point-of-sale employees :

Missed Call Alerts
SMS on missed calls + conversion landing page
Whisper feature (announcement when answering)


Benefits of the solution for networks
The advantages of call tracking for point-of-sale networks are numerous:

Impact of marketing actions in calls generated, by day and by hour
Better knowledge of customers and prospects of points of sale
Accurate vision of cost per lead per point of sale
Recovering business opportunities from missed calls
Comparison of network telephone performance
Real-time network data provision in the form of reports
Optimizing the customer journey to increase conversions
Verification of the processing of all leads, by point of sale


Call-tracking brand networks

3. Turn your missed calls into qualified leads
Automatically sending an SMS following a missed call
In addition to offering a centralized view of data on your incoming calls, Call-tracking is full of features that help you optimize your telephone journey . Indeed, calls are vectors of intentions of your prospects ! If you miss a call, it is now possible to automatically send a personalized SMS to the caller:


example of automatic personalized SMS

Example of a personalized SMS automatically
following a missed call



Its use allows you to reassure your prospects and accompany them to the process of making an appointment online . As a bonus, you improve your brand image and prevent your prospects from inquiring from your competitors.



A dedicated landing page to better convert your prospects
Now that the caller has received their personalized SMS, the goal is to support them in their user experience to convert them into a customer. By adding a link in the SMS content, you can send the prospect to a landing page. A contact form on this page will allow you to retrieve all the information necessary to properly process their request (full contact details, subject of the call, message from the prospect, etc.).

The interest of this functionality also lies in the fact that if contacted at the right time, the prospect will be more likely to respond favorably.



Use case: the benefits of SMS coupled with a landing page
A customer in a point of sale network (construction sector) was able to use this functionality. Here are the quantified results over one month of use:

3112 SMS sent automatically following missed calls
125 forms completed by prospects
+40% appointment booking following a missed call, compared to standard forms