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Title is too long or too short. ?The same keywords appear multiple times in a title. For example: Hardware Tools, Hardware Materials, Hardware Equipment, Hardware Supplies. ?The Title is too vague or not relevant to the content of the webpage.

?Maybe add your company/brand name to the title. Data screenshot 2 Data screenshot 3 ?Regarding the symbols: [] and (), Google may prefer (); | and -, Google may prefer -. The research results of zyppy SEO show that Google rewrites 77.

6% of the titles with [], and even deletes the content in [] in 32.9% of cases, while the titles with () are rewritten 61.9%, and the content in () is completely deleted in only 19.7% of cases.

; The proportion of rewriting or even deleting titles with | is 41%, while israel mobile phone numbers database the proportion of rewriting or even deleting titles with - is 19.7%. If the Title is rewritten, the Title you want to present will not appear in front of the user.

Of course, the official said that the change of Title will not affect the ranking, because when the search engine ranks, the old Title will still be used, but what users see is different from what you wrote. Even if changing the title does not affect the ranking, it will affect the user's clicks.

As for the direction of the impact of this click change, it is unpredictable. In short, it is different from the result you want to present. 2、Meta Description (1) Key points for writing Meta Description Google Search Center has a special chapter on how to create high-quality Meta Description.