One page per product/service and indicate

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If you are a Brick and Click business and you offer the Click and Collect option (buy online and pick up in store), you can indicate from the PDP where the purchase can be made.

Location pages – these pages are especially important in Brick and Click models . They will indicate where your stores are located and what products or services can be found at each turkey telephone number data location. Include your NAP (Name, Address, Phone), use geolocated images if applicable and of course, incorporate maps and links to your Google Business Profile (Google My Business) listings. If you only have one location, it is recommended that this content is integrated into the home page as this will give you more leverage.
Blog – This is a great channel to work on your engagement. You can use this section of your website to give your content a local focus (e.g. local events, area guides, references to local entities, etc.). Generating this type of content will help you to boost your brand as a local reference , as well as your locations. In addition, you can build internal links with anchor text associated with local searches, thus reinforcing some of your target keywords.
Avoid creating an overly complex and convoluted web structure . If you aim to reach every corner of the world with specific URLs, you could run into problems of duplication and cannibalization . In addition, having a large number of pages without proper focus could dilute your domain authority and make it difficult for your most valuable URLs to be crawled and indexed .

Consumers are constantly changing. Analyze how they search for you, identify what types of queries can provide greater visibility to your e-commerce and physical stores , and create a web structure that meets their needs by providing differential value. Apply the necessary segmentation that allows you to get closer to your target audience and personalize your message. Make local SEO an ally in your e-commerce positioning strategy.