Regarding eCommerce platforms, Lázaro highlights

[rUparaHmaN017]

As for marketplaces , Lázaro comments that 9 out of 10 online sellers consider that Amazon continues to be the Marketplace par excellence, and that we will have to see how Black Friday evolves to determine what the Christmas campaign will be like.

Lázaro is optimistic about the Christmas campaign, as of the 300 e-commerce businesses that participated in the study, 99% expect to increase their turnover compared to the kazakhstan telephone number data previous year. 46% expect to see an improvement in their results by 10%, while 37% expect growth to range between 20 and 40%. “It is estimated that e-commerce sales will increase compared to previous years. They will be the big winners of this situation, which becomes a perfect opportunity for brands to build customer loyalty,” the expert concluded.

99% of sellers expect to increase their turnover compared to the previous year

Next, Joseba Colera Goñi , Digital Marketing Manager at Edmmon Studio , shared the experience of how the brand has faced the pandemic. “As a result of the pandemic, many consumers have moved online, and we have detected an increase in online consumption from 40% before the pandemic to 70% post-pandemic,” said the expert, who explained to us that his strategy during confinement focused on offering entertainment content to the consumer, as it was one of their main demands.

One of the biggest problems the brand faced during the lockdown was excess stock, and to do so, the brand had to launch mid-season sales. “The pandemic served to stop, reorganize our strategy and define the challenges of the future , which will be the digitalization of stores, the optimization of logistics and the optimization of purchasing and stock,” he concluded.