All this will be useful in further

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work. For example, when one of the target audience segments buys only during discounts, why spend money on mailings if it is enough to send them a promo code. In conclusion, it should be said that segmentation of the target audience increases the loyalty level of all subgroups and, as a result, increases the likelihood of repeat purchases. The better the product meets the needs of taiwan database buyers, the more convenient the methods of communication with them, the more positive experience they will have and the higher they will value the brand. Some statistics The importance of target audience segmentation is eloquently demonstrated by the statistics provided by SALESmanago (published on 09.

01.2024). According to their data, 77% of marketing investment return comes from segmented, triggered and targeted campaigns. Compared to this, the CTR of non-segmented campaigns is 50% lower, and despite this, 42% of marketers still do not segment the target audience. The profit from promoted products after target audience segmentation grows by 3-5%. After performing this operation, companies are 130% better at knowing the motives of their customers (decision making, product selection, behavior in the store or when contacting company managers, etc.). And 60% better at knowing their problems and needs, which directly affects the increase in lead generation. And this is not surprising - after all, 91% of users want companies to offer them only relevant products! General scheme of conducting a campaign with segmentation of the target audience Any work, especially in business, should be systematic, that is, carried out according to a clear scheme that covers all areas of the process.