“VÍTIMA” is the first single by the Minas Gerais duo Lucas and Loretto

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With an engaging rhythm and a striking chorus, “Vítima” is already a hit in the country music market . The first single by the Minas Gerais duo Lucas and Loretto, recorded in partnership with the singer and digital influencer Menor Nico, was written by the group of composers +1MODA and produced by Daniel Silveira.

Inspired by the meme “The scam is there, whoever wants it falls”, which was a huge hit on the internet, the song is about a romantic relationship in which one person simply deceives, which is defined as a “scam”, and the other, even knowing this, accepts the conditions, being the “victim” of the relationship. With great potential to go viral on social media, the song’s promotion plan includes actions with influencers and fun video content created by the team itself.

Lucas and Loretto have always been passionate about country music. They currency data have been singing since childhood and perform in concerts in Minas Gerais. The artists are increasingly gaining prominence on social media and YouTube, with covers of the genre's greatest hits, which has been essential to increasing their visibility and gaining countless fans. In addition to the single, the duo promises more news for this year, such as the release of their first DVD.


LUCAS AND LORETTO
A mutual friend changed the professional paths of Ivo Lucas Ribeiro, known as Lucas, and Gabriel Lima Gomes, known as Loretto. The young men, aged 32 and 26, respectively, met at a concert in the city of Betim, in the state of Minas Gerais. It was from that day on that the duo Lucas and Loretto was formed.

The artists have always had a connection with music, both for singing and composing. Lucas, who followed his family's artistic vein, discovered his gift at the age of 4, but only began singing professionally at the age of 17. Loretto, influenced by his father, also started singing as a child, at the age of 8, on country music programs on local radio stations.

In addition to their relationship with music, their humble origins and the encouragement of their families, the artists also had other things in common before they even met: their birthday and their love for Minas Gerais. Lucas was born on June 13th, in Santo Antônio do Retiro, and Loretto on April 13th, in Janaúba. Today, Lucas lives in Sete Lagoas and Loretto in Belo Horizonte.

The state, which has the second largest population in Brazil, is also where the duo usually performs these days, with a greater focus on the capital of Minas Gerais and the northern region. The passion for sertanejo has always been present in the lives of the singers, who are inspired by great names in the genre, such as Zezé Di Camargo and Luciano, João Paulo and Daniel, Jorge and Mateus, Henrique and Juliano and Bruno and Marrone.

Lucas and Loretto, who already have over 75,000 followers on Instagram, are preparing many new things for this year, including the release of their first DVD and the single “Vítima”, recorded in partnership with digital influencer Menor Nico. The song will be available on July 9th on platforms and on YouTube through the record label Sony Music.

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