TG Data

To solve the above problems, companies are increasingly integrating various forms of quizzes into their advertising campaigns, social networks or corporate websites. In 2022 and 2023, Hubspot and Riddle conducted studies to quantify the impact of quizzes on online marketing metrics. The results were almost identical: Conversion rate: 10-30% Increase: Audience korea database attraction (number of views, comments, likes, etc.): 20-50% Brand recognition among target audience: 10-20% Sales: 10-20% Decrease in average cost of lead acquisition: 10-20% The indicators were determined based on a study of 2,000 and 1,000 game marketing campaigns, respectively. The data provided unconditionally proves that the effectiveness of quizzes has not only not decreased, but on the contrary, in some areas it has even become better.

quiz marketing particularly effective? Generally speaking, any company operating in any market niche can launch a quiz campaign. However, in some areas, an interactive tool with game elements is especially effective. For example, in the Beauty and Fashion segment, it can be used to determine personal preferences, on the basis of which to give personalized recommendations on choosing clothes, shoes, skin care or makeup. The quiz on the topic "Travel and Tourism" also offers travelers the best tours and hotels. In the niche Education and training, quizzes can be used to evaluate knowledge in an interesting and effective way. In "Health and Fitness", surveys and tests help determine what goal is best to set and what a particular person needs in general.

And based on the respondents' answers, they can give recommendations on training and/or nutrition methods. In "Restaurants and Nutrition", based on the preferences of customers,