These improvements are not only

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By improving the nutritional value of its food, the company has been able to improve its brand image by promoting itself as a company with a vested interest in creating shared value. For example, the company has reduced the amount of sugar in its products by 5.1% since 2017 and fortified 83% of its affordable nutrition products to low-income countries. This is about 124.6 billion servings of affordable nutrition with micronutrient fortification.


included in their human food, but also in their line of pet care products, canadian cfo email lists such as Purina Cat Chow. Advantageous Partnerships and Smart Acquisitions One of the strategies used by Nestlé to rapidly upscale its global reach and product line is through key partnerships and acquisitions. For example, the company is partnered with a range of commercial and non-commercial entities, such as research institutions, universities, and other companies.


For example, they have key partnerships with other brands such as Starbucks and The Coca-cola Company (as the Beverage Partners Worldwide). Another useful strategy used by the company is its smart acquisitions. This increases their company’s competitiveness, reduces the training costs typically associated with expansion, allows them to easily and quickly gain access to quality skills, and diversifies the business. While Nestlé’s acquisitions go back over a century, a few of their most recent top acquisitions include Agropower, The Better Health Company, Altrium Innovations, Gerber, and Ralston Purina.