Startups, SMEs and entrepreneurs: Easy to use and basic automation features that you can expand over time. It is best to start with a free email marketing automation plan .
Online stores: Integration with ecommerce platforms , automation of abandoned carts and generation of personalized recommendations based on purchases.
Large companies: Choose a scalable solution to grow quickly with sending to massive databases, multi-channel automation, CRM integration and dedicated support.
It involves grouping your subscribers by the criteria you choose.
“Every subscriber is different and wants something different. If you base it on what they have done (and haven’t done) and who they are, we can send more targeted and personalized emails instead of a bunch denmark telegram data of generic, unfocused emails. That’s what segmentation is all about.”
—Joanna Wiebe , Copyhackers
You can combine different data to create custom segments, such as “new subscribers interested in fitness” or “new customers coming from my LinkedIn offer,” but here are the most common segmentation criteria and the indicators or data to look for :
Segmentation criteria Ideal use Example KPIs or data
Interaction on the web Increase conversions and personalize content If the user visits a product page multiple times, send an exclusive discount Page views, time on page, products added to cart
Interaction in emails Improve subscriber engagement and retention Send a special offer to inactive users Open rates, CTR
Geographic location Improve engagement and increase conversions Send an invitation to a local event Participation or conversion in local events
Interests Personalize recommendations and content Send product or content recommendations aligned with information provided Answers given in surveys and forms
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