Xandr - Supply Side
Posted: Thu Jan 02, 2025 10:06 am
We’ve already discussed Xandr in our list of demand-side platforms. As a supply-side programmatic advertising platform, Xandr is the leading destination for running large, complex campaigns on ios database premium inventory across all screens. It’s also a single hub for global access that provides greater access to demand by serving multiple sources of unique premium demand while ensuring brand safety . They provide access to solutions that are an industry-leading, multi-faceted approach to addressability and privacy . Xandr’s customized services are backed by flexible partnerships and robust services to support unique business objectives.
Criteo
Criteo is a supply-side platform that helps you build, scale, and activate Part 1 audiences through its Commerce Media Platform. The platform has a built-in AI engine for lookalike audiences, product recommendations, dynamic creative optimization, and predictive bidding. The site also provides buyer graphs for advertisers and publishers to better understand their target audience, as well as a simple, fast ad serving platform that provides complete control and transparency. The platform has 685 million daily active users, thousands of publishers with broad reach and premium inventory on the open web, and 35 billion daily impressions and purchases across 96 countries.
PubMatic
PubMatic is another platform that delivers maximum value to customers by creating the future of digital advertising supply chain . Their Customer Specific Solution uses a purpose-built infrastructure built to deliver scalability and agility for innovation. PubMatic’s unbiased approach provides inventory, data, and insights to drive results and control, with a focus on transparency and creating solutions that solve the industry’s most pressing problems . The company processes 1.2T advertiser bids per day, processing 3.3 petabytes of data daily.
Criteo
Criteo is a supply-side platform that helps you build, scale, and activate Part 1 audiences through its Commerce Media Platform. The platform has a built-in AI engine for lookalike audiences, product recommendations, dynamic creative optimization, and predictive bidding. The site also provides buyer graphs for advertisers and publishers to better understand their target audience, as well as a simple, fast ad serving platform that provides complete control and transparency. The platform has 685 million daily active users, thousands of publishers with broad reach and premium inventory on the open web, and 35 billion daily impressions and purchases across 96 countries.
PubMatic
PubMatic is another platform that delivers maximum value to customers by creating the future of digital advertising supply chain . Their Customer Specific Solution uses a purpose-built infrastructure built to deliver scalability and agility for innovation. PubMatic’s unbiased approach provides inventory, data, and insights to drive results and control, with a focus on transparency and creating solutions that solve the industry’s most pressing problems . The company processes 1.2T advertiser bids per day, processing 3.3 petabytes of data daily.