Why Do Social Algorithms Exist and Why Do They Change?
Posted: Thu Jan 02, 2025 10:34 am
While there aren’t many algorithms and a manual on how to navigate them, we do know enough to navigate the social media landscape and succeed. One of the big shifts over the last few years has been a focus on user-friendliness, similar to Google’s ranking criteria. This encourages social media users to deliver relevant, high-quality content and engage with consumers.
Algorithms are used on social media to rank the content in a user’s feed. Since there is so much content available, it’s a way for social networks to prioritize content they think a user will like.
As a marketer, this may sound great because it gets your content in front of the right people. But be careful, social media algorithms are not perfect.
The goal of an algorithm is to filter out irrelevant or croatia telegram data low-quality content. This means your content risks being buried or hidden from feeds if it doesn’t meet the criteria. Additionally, as Google introduces a new ranking signal – page experience – it’s important to review basic web vitals to ensure your content is visible to both bots and users.
According to a YouTube analysis, even videos that are inappropriate for the user are found to be selected by the algorithm and receive millions of views. In fact, the same study found that 64% of users have come across YouTube videos that appear to be fake or false, while 60% have come across videos that contain dangerous or disturbing behavior.
As a flawed system, social networks regularly change their algorithms to improve user experience. The solution? Keep an eye on any algorithm changes and adjust your social media strategy as needed, while ensuring your content is high-quality, relevant, and engaging.
Algorithms are used on social media to rank the content in a user’s feed. Since there is so much content available, it’s a way for social networks to prioritize content they think a user will like.
As a marketer, this may sound great because it gets your content in front of the right people. But be careful, social media algorithms are not perfect.
The goal of an algorithm is to filter out irrelevant or croatia telegram data low-quality content. This means your content risks being buried or hidden from feeds if it doesn’t meet the criteria. Additionally, as Google introduces a new ranking signal – page experience – it’s important to review basic web vitals to ensure your content is visible to both bots and users.
According to a YouTube analysis, even videos that are inappropriate for the user are found to be selected by the algorithm and receive millions of views. In fact, the same study found that 64% of users have come across YouTube videos that appear to be fake or false, while 60% have come across videos that contain dangerous or disturbing behavior.
As a flawed system, social networks regularly change their algorithms to improve user experience. The solution? Keep an eye on any algorithm changes and adjust your social media strategy as needed, while ensuring your content is high-quality, relevant, and engaging.