Online Reviews: Statistics That Will Blow Your Mind [2024]
Posted: Tue Dec 03, 2024 10:49 am
There you have it: the definitive list of online review statistics.
Learn what the difference is between online reviews for your business and why you should start taking them into account.
Everything you need to know about online reviews
You probably already know what reviews are , and you've probably written a few yourself.
I won't spend any more time defining them, but if you want to refresh kazakhstan phone number list your memory, take a look at some examples of customer reviews .
Now, let’s dive into the wonderful world of online review statistics.
Do people actually read reviews?
First of all, do people actually read and care about reviews?
They sure do!
As the statistics below show, online reviews are extremely effective and important for your business.
93% of consumers read online reviews before making a purchase.
58% of consumers would be willing to pay more or travel further to visit businesses with good reviews.
It's not just written reviews that affect us. In fact, images and videos have an even bigger impact on buyers.
62% of consumers are more likely to make a purchase if they see photos and videos from other customers.
2 in 3 consumers say they are more likely to make a purchase after watching a testimonial video.
If you replace your landing page reviews with video testimonials, your conversion rate can increase by 80% .
online reviews statistics
What about negative reviews?
Unfortunately, chances are every business will get negative reviews at some point.
It has an effect on your sales:
Only 9% of customers would be willing to engage with a business that has an average rating of 1 or 2 stars.
94% of consumers have avoided a company because of negative reviews.
If you receive negative reviews, don't give in to despair. You can still fix the situation by responding to negative reviews. Here are some tips on how to do so .
Is it really that bad anyway?
On the other hand, it seems that a mix of negative and positive reviews is what customers find most trustworthy.
This is understandable, as exclusively positive reviews can seem fake , which would be totally suspicious and not trustworthy.
In fact, we have known for years that an average rating between 4.2 and 4.5 is the best range to be in.
On which channels do people read online reviews?
Here are some facts about where people read online reviews:
80% of customers read online reviews on their mobile phone.
According to Reviewtrackers, 63% read reviews on Google , 45% on Yelp , and about a quarter of consumers go to Tripadvisor or Facebook reviews .
Furthermore, 88% of all reviews come from those four online review sites.
Why do people leave reviews?
The most common reasons for leaving reviews are
The product is excellent (56%)
The product does not meet expectations (41%)
The reviewer wants to help others understand the product (38%)
The product arrived broken (29%)
The reviewer was offered an incentive (29%)
The product was too expensive compared to the quality (22%)
The reviewer has ideas for improving the product (20%)
As you can see, there are many reasons why people leave reviews, some of them positive and some of them negative.
In fact, most people are willing to leave reviews. 72% will submit a review if asked.
How many reviews should a business have?
Even just one review is great, but the more the better.
Businesses with 200 or more reviews have twice as much revenue compared to others.
The average local business has 39 Google Reviews .
Hotels have an average of 309 reviews.
In addition, reviews must be recent to be trustworthy, for example 83% of customers.
73% of consumers don't even consider reviews if they're not from the past month.
online reviews statistics
It is important to respond to customer feedback
As we've said before, a negative review isn't the end of the world if you respond to it.
But negative reviews aren't the only ones you should respond to, and sometimes your responses can affect a customer's opinion of you.
Customer churn can increase by 15% if you don't respond to feedback.
56% change their mind about a business because of a response the business provides based on their review.
54% of local businesses respond to all or at least most reviews , although they appear to prefer responding to positive reviews rather than negative ones ( Findst
Learn what the difference is between online reviews for your business and why you should start taking them into account.
Everything you need to know about online reviews
You probably already know what reviews are , and you've probably written a few yourself.
I won't spend any more time defining them, but if you want to refresh kazakhstan phone number list your memory, take a look at some examples of customer reviews .
Now, let’s dive into the wonderful world of online review statistics.
Do people actually read reviews?
First of all, do people actually read and care about reviews?
They sure do!
As the statistics below show, online reviews are extremely effective and important for your business.
93% of consumers read online reviews before making a purchase.
58% of consumers would be willing to pay more or travel further to visit businesses with good reviews.
It's not just written reviews that affect us. In fact, images and videos have an even bigger impact on buyers.
62% of consumers are more likely to make a purchase if they see photos and videos from other customers.
2 in 3 consumers say they are more likely to make a purchase after watching a testimonial video.
If you replace your landing page reviews with video testimonials, your conversion rate can increase by 80% .
online reviews statistics
What about negative reviews?
Unfortunately, chances are every business will get negative reviews at some point.
It has an effect on your sales:
Only 9% of customers would be willing to engage with a business that has an average rating of 1 or 2 stars.
94% of consumers have avoided a company because of negative reviews.
If you receive negative reviews, don't give in to despair. You can still fix the situation by responding to negative reviews. Here are some tips on how to do so .
Is it really that bad anyway?
On the other hand, it seems that a mix of negative and positive reviews is what customers find most trustworthy.
This is understandable, as exclusively positive reviews can seem fake , which would be totally suspicious and not trustworthy.
In fact, we have known for years that an average rating between 4.2 and 4.5 is the best range to be in.
On which channels do people read online reviews?
Here are some facts about where people read online reviews:
80% of customers read online reviews on their mobile phone.
According to Reviewtrackers, 63% read reviews on Google , 45% on Yelp , and about a quarter of consumers go to Tripadvisor or Facebook reviews .
Furthermore, 88% of all reviews come from those four online review sites.
Why do people leave reviews?
The most common reasons for leaving reviews are
The product is excellent (56%)
The product does not meet expectations (41%)
The reviewer wants to help others understand the product (38%)
The product arrived broken (29%)
The reviewer was offered an incentive (29%)
The product was too expensive compared to the quality (22%)
The reviewer has ideas for improving the product (20%)
As you can see, there are many reasons why people leave reviews, some of them positive and some of them negative.
In fact, most people are willing to leave reviews. 72% will submit a review if asked.
How many reviews should a business have?
Even just one review is great, but the more the better.
Businesses with 200 or more reviews have twice as much revenue compared to others.
The average local business has 39 Google Reviews .
Hotels have an average of 309 reviews.
In addition, reviews must be recent to be trustworthy, for example 83% of customers.
73% of consumers don't even consider reviews if they're not from the past month.
online reviews statistics
It is important to respond to customer feedback
As we've said before, a negative review isn't the end of the world if you respond to it.
But negative reviews aren't the only ones you should respond to, and sometimes your responses can affect a customer's opinion of you.
Customer churn can increase by 15% if you don't respond to feedback.
56% change their mind about a business because of a response the business provides based on their review.
54% of local businesses respond to all or at least most reviews , although they appear to prefer responding to positive reviews rather than negative ones ( Findst