How to take advantage of email marketing during the december holidays?
Posted: Tue Dec 03, 2024 10:50 am
There are many companies that close their doors in winter to take vacations, but contrary to popular belief, it is precisely during this time that Internet users look for information about products, trips and experiences in order to buy .
So… should e-commerce businesses also close during these times? What about marketing tools, such as email marketing during the holidays?
Take advantage of email marketing during the holidays
Typically, December and January are months when purchasing behavior changes (in some industries it goes down, in others it goes up).
In any case, during the holiday season people prefer to travel or do other wholesale email list leisure activities ; this leads to an increase in visits to online stores, and the Internet user has more time - and money - to be able to buy in the short or medium term.
Given all this, it is advisable to carry out some tasks to take advantage of this increase in visits, even if in theory the market is “closed for vacation.” It all depends on the size and context of your company.
Best practices as we return to “normal”
It's almost certain that the majority of your company's staff will be away for at least 2 weeks to rest - well, if they have a lot of vacation time.
We recommend that you do not leave your portal uncovered or notify about the drop in activity. At the very least, at Mittum we recommend that you do the following, using email marketing during the holidays as your primary tool:
Announce closing dates or inactivity : From a campaign to a display on your portal, you must inform about the day from which new orders will be sent or received.
Review customer service or complaint emails during the holiday period: Although it may interrupt some time during your break, customer service or complaint emails should not be left unattended, no matter the time.
It is possible that you will not be closing for vacation, but your human effort and activity will be dramatically reduced. As we already mentioned, you must inform this so that you do not get surprises, complaints and bad words from impatient customers who are waiting for your attention.
Email Marketing and TikTok, how to work with this social network
You must be aware that if you close for vacation, the customer will not care, as they are always in a hurry and need to buy.
The only thing that will happen is that you will end up buying from a store or e-commerce platform of a large company like Amazon , which can deliver the merchandise without much delay and guaranteeing “normal” service almost 365 days a year.
Any email marketing campaign during the holidays must be carried out several days in advance (at least 1 or 2 weeks before) so that the consumer does not become angry because they have been warned " from one day to the next " about this cancellation of their service .
What other tactics do you recommend to avoid losing customers during the holiday season? How would you take advantage of email marketing during the holidays? Share your opinion .
So… should e-commerce businesses also close during these times? What about marketing tools, such as email marketing during the holidays?
Take advantage of email marketing during the holidays
Typically, December and January are months when purchasing behavior changes (in some industries it goes down, in others it goes up).
In any case, during the holiday season people prefer to travel or do other wholesale email list leisure activities ; this leads to an increase in visits to online stores, and the Internet user has more time - and money - to be able to buy in the short or medium term.
Given all this, it is advisable to carry out some tasks to take advantage of this increase in visits, even if in theory the market is “closed for vacation.” It all depends on the size and context of your company.
Best practices as we return to “normal”
It's almost certain that the majority of your company's staff will be away for at least 2 weeks to rest - well, if they have a lot of vacation time.
We recommend that you do not leave your portal uncovered or notify about the drop in activity. At the very least, at Mittum we recommend that you do the following, using email marketing during the holidays as your primary tool:
Announce closing dates or inactivity : From a campaign to a display on your portal, you must inform about the day from which new orders will be sent or received.
Review customer service or complaint emails during the holiday period: Although it may interrupt some time during your break, customer service or complaint emails should not be left unattended, no matter the time.
It is possible that you will not be closing for vacation, but your human effort and activity will be dramatically reduced. As we already mentioned, you must inform this so that you do not get surprises, complaints and bad words from impatient customers who are waiting for your attention.
Email Marketing and TikTok, how to work with this social network
You must be aware that if you close for vacation, the customer will not care, as they are always in a hurry and need to buy.
The only thing that will happen is that you will end up buying from a store or e-commerce platform of a large company like Amazon , which can deliver the merchandise without much delay and guaranteeing “normal” service almost 365 days a year.
Any email marketing campaign during the holidays must be carried out several days in advance (at least 1 or 2 weeks before) so that the consumer does not become angry because they have been warned " from one day to the next " about this cancellation of their service .
What other tactics do you recommend to avoid losing customers during the holiday season? How would you take advantage of email marketing during the holidays? Share your opinion .