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However, it is not always easy to retain a customer

Posted: Sat Jan 04, 2025 4:00 am
by sumaiyakhatun27
In the past, doing your job well was enough to retain your customers. However, with the rise of the web, customers have easier access to information and are increasingly independent in their research. They do not hesitate to seek third-party opinions on social networks or on review sites. Consequently, a customer, and especially a dissatisfied customer, can easily switch from one brand to another.


The challenge for a company will therefore be to detect dissatisfaction vp risk email database as early as possible and to implement customer satisfaction actions. Increasing your company's awareness When a customer is delighted, he will tend to promote your products and/or your brand around him. The satisfied customer will contribute to your notoriety by talking about your company at home, at the office, on review platforms and on social networks.


However, an unsatisfied customer will not hesitate to give bad publicity to the brand. As a reminder, ahead of geographical proximity and advertising , notoriety represents the main criterion for choosing a company. Word of mouth and social networks have a real impact on a company's sales. The more you listen to your customers' needs, the more you encourage them to share their feedback with those around them.