How to sell on Facebook in 9 steps
Posted: Sat Jan 04, 2025 4:17 am
Sales Channel - Google Shipping
Social networks
Social media is an effective platform for connecting with your target audience and segmenting your customer base, as they tend to have a more or less defined user profile.
As (mostly) B2C sales channels , Facebook and Instagram integrate their own marketplace to display product catalogues, and in some countries, payment can be completed on the platform with the Meta Pay service . However, social networks have a lower conversion rate than other B2C sales channels. Integrating them into a multi-channel sales strategy maximizes their reach.
Find out more:
How to use Instagram for business
In the B2B sector , LinkedIn Sales Navigator is a tool for finding iran telegram data professional leads and selling services to businesses. In this case, conversion rates can be higher.
Social media example
Brevo is a B2B company, meaning it sells its services to other companies and organizations. That's why LinkedIn plays a big role in its sales channel strategy. This post, for example, announces Brevo's virtual CDP launch event.
Mobile applications
By 2024, mobile devices will be used to make six out of ten online sales worldwide, and the number continues to rise year on year. First and foremost, mobile-friendly ecommerce websites are crucial, but mobile apps make it possible to further optimize the customer experience.
Many businesses use WhatsApp as a sales channel . With its global popularity, this messaging app allows them to reach a wider customer base and facilitates more direct communication.
In addition, companies' own mobile apps allow them to go a step further with a more personalized user experience and the possibility of integrating their own pop-up notifications . However, a mobile app also takes up storage space on the user's smartphone, so it is best to keep its use optional.
Social networks
Social media is an effective platform for connecting with your target audience and segmenting your customer base, as they tend to have a more or less defined user profile.
As (mostly) B2C sales channels , Facebook and Instagram integrate their own marketplace to display product catalogues, and in some countries, payment can be completed on the platform with the Meta Pay service . However, social networks have a lower conversion rate than other B2C sales channels. Integrating them into a multi-channel sales strategy maximizes their reach.
Find out more:
How to use Instagram for business
In the B2B sector , LinkedIn Sales Navigator is a tool for finding iran telegram data professional leads and selling services to businesses. In this case, conversion rates can be higher.
Social media example
Brevo is a B2B company, meaning it sells its services to other companies and organizations. That's why LinkedIn plays a big role in its sales channel strategy. This post, for example, announces Brevo's virtual CDP launch event.
Mobile applications
By 2024, mobile devices will be used to make six out of ten online sales worldwide, and the number continues to rise year on year. First and foremost, mobile-friendly ecommerce websites are crucial, but mobile apps make it possible to further optimize the customer experience.
Many businesses use WhatsApp as a sales channel . With its global popularity, this messaging app allows them to reach a wider customer base and facilitates more direct communication.
In addition, companies' own mobile apps allow them to go a step further with a more personalized user experience and the possibility of integrating their own pop-up notifications . However, a mobile app also takes up storage space on the user's smartphone, so it is best to keep its use optional.