3 reasons why you will have unsubscribes on your email marketing lists
Posted: Wed Dec 04, 2024 3:11 am
You know it and we know it. One of the biggest problems faced by all those who send email marketing campaigns is a potential drop in subscriptions due to not complying with the best practices demanded by users and the medium itself.
Unsubscriptions, the silent killer
Excess of newsletters
Irrelevance of content
Lack of confidence
Unsubscriptions, the silent killer
And behind the sending of email campaigns, there is an active economy around digital marketing for brands; with few openings and low subscriptions, not only are opportunities to establish communication with users lost, but also an opportunity to convert campaigns into opportunities that generate a return for the brand.
Among so many 'adverse' situations, although there is no exact answer, you do have to look for and find the "why" for the unsubscriptions after sending a newsletter; discovering and identifying the problems can help you avoid a possible mass desertion of subscriber users.
For this reason, at Mittum we present you 3 reasons why you will have unsubscribers on your email marketing lists. Note that we have backed this up with a study by Fluent Company .
Excess of newsletters
One of the biggest problems and the main cause of unsubscribing is the excess of messages. Sending emails without measure or control ends up 'scaring off' subscribers (according to the study, 34.8% of users consider the excess of newsletters a reason to unsubscribe from the mailing list).
As a digital marketer, you have to learn not to over-exert your subscribers' desire to consume content, seeking a balance between relevant and unrelevant information.
Irrelevance of content
Just along the lines of the above, irrelevance of content for the transportation email list is responsible for 20.8% of unsubscribes.
Interview: Taking the offline business online
When it comes to achieving engagement with users, you must consider that always listening to them and knowing “what” they want to read and consume is a fundamental part of putting together a newsletter. The content you are sending them has to serve and meet the needs of your readers, never forget that.
Lack of confidence
Do users recognise the quality and reputation of the brand that is sending them the newsletter? According to the study - once again - 13.7% of those surveyed were part of the unsubscriptions due to not trusting the source of the emails they received.
In the age of the Internet, creating a strong image that reflects trust, comfort and security is essential – and newsletters must correspond to this, without exception.
Unsubscriptions, the silent killer
Excess of newsletters
Irrelevance of content
Lack of confidence
Unsubscriptions, the silent killer
And behind the sending of email campaigns, there is an active economy around digital marketing for brands; with few openings and low subscriptions, not only are opportunities to establish communication with users lost, but also an opportunity to convert campaigns into opportunities that generate a return for the brand.
Among so many 'adverse' situations, although there is no exact answer, you do have to look for and find the "why" for the unsubscriptions after sending a newsletter; discovering and identifying the problems can help you avoid a possible mass desertion of subscriber users.
For this reason, at Mittum we present you 3 reasons why you will have unsubscribers on your email marketing lists. Note that we have backed this up with a study by Fluent Company .
Excess of newsletters
One of the biggest problems and the main cause of unsubscribing is the excess of messages. Sending emails without measure or control ends up 'scaring off' subscribers (according to the study, 34.8% of users consider the excess of newsletters a reason to unsubscribe from the mailing list).
As a digital marketer, you have to learn not to over-exert your subscribers' desire to consume content, seeking a balance between relevant and unrelevant information.
Irrelevance of content
Just along the lines of the above, irrelevance of content for the transportation email list is responsible for 20.8% of unsubscribes.
Interview: Taking the offline business online
When it comes to achieving engagement with users, you must consider that always listening to them and knowing “what” they want to read and consume is a fundamental part of putting together a newsletter. The content you are sending them has to serve and meet the needs of your readers, never forget that.
Lack of confidence
Do users recognise the quality and reputation of the brand that is sending them the newsletter? According to the study - once again - 13.7% of those surveyed were part of the unsubscriptions due to not trusting the source of the emails they received.
In the age of the Internet, creating a strong image that reflects trust, comfort and security is essential – and newsletters must correspond to this, without exception.