Lead magnet, the “free” attraction
Although the term may sound a bit strange, a lead magnet is broadly speaking any free resource of interest to get your users to subscribe to your list , providing their personal data and especially, their email.
Thus, the resource or lead magnet can be an ebook , a PDF guide, audios small business email list videos, a course or simply any other content related to your industry.
In all of this, email marketing is one of the most effective ways to achieve this type of conversion . The reason is simple: there is no way to track or wait for users to return to your website, so email allows you to reduce that time and effort gap to encourage an immediate visit, all after opening the inbox.
The science here is in creating content that is capable of providing enough security from the start for the user to provide their email address. Users are increasingly demanding more ingenuity from brands for this activity, but it's all about knowing how to understand the needs of the public to whom you want to eventually sell something.
That is why you must define - as accurately as possible - the profile or profiles of your potential clients: you will have to do research on everything that interests them , what they need, what worries them and how they think.
The goal is to provide value
Therefore, from your email campaign to the lead magnet itself, everything must provide a lot of value to your user. Keep in mind that you can create as many lead magnets and campaigns as customer profiles you have, so you can segment your strategy to reach different interests and needs.
Remember that all of this is aimed at increasing your sales. Making your email marketing work as well as offering a good lead magnet will be the key; for all of this, as a quick and basic guide, you must answer the following questions:
Who is your ideal client?
Where do you find your customer on the Internet?
Where are you going to offer the Lead Magnet?
How are you going to get visitors to capture as many emails as possible?
What online strategies will you follow to promote your Lead Magnet?
What will be the email marketing strategy to convert those subscribers into customers?
