Messaging is a phenomenon in Brazil and around the world. Guess which is the most popular and most used app in Brazil? If you thought Facebook, you're wrong. If you thought YouTube, you're wrong. Instagram, Google, Waze... you're wrong! It's WhatsApp! With more than 137,000,000 of the 208,000,000 Brazilians, WhatsApp is the network with the most people and the most daily users with the highest frequency of use per day.
60% of people with internet access (source: Facebook, 2018) prefer to be contacted by a company via WhatsApp rather than by email or even by direct phone call. And they say they trust companies that respond quickly to their messages more.
WhatsApp is simple, straightforward, and everyone you know is there. You can send messages, videos, photos, stickers , GIFs . You can create groups and broadcast lists. It's social, and it's mobile (mostly for mobile phones – you can also use it on your computer, of course, but most of the usage is mobile , by far!).
If you have a company, you can bet that if you use WhatsApp, you will sell more. People want to talk to your company, they want to ask questions. They don't want to be bothered, but they want information when they need it and they want it fast.
We have put together 5 tips for using WhatsApp in a killer way and increasing your sales.
1. Think of WhatsApp as a sales channel: you know when people go to a store and start asking a bunch of questions about the product? Well, in the digital world, these people are the same, only cayman islands phone number data the medium changes. If you think you can sell there, you will definitely sell there. Have separate photos of the products ready to show when the customer asks. If the customer didn't like the red shirt, send a photo of the yellow shirt. Show other products. If they have questions about how a certain piece of equipment works, send a video showing how it works. Close the sale there. It's worth exchanging messages, arranging payment and delivery methods, closing the order there and then directing it to the e-commerce or physical store. Just don't miss the opportunity to talk to someone who wants to buy your products at that moment.
2. Always respond. Respond quickly. People are more impatient and competition has increased. If you don’t respond quickly, people may give up on buying from you. Having a WhatsApp customer service team is often more worthwhile than having a phone customer service team. Again, prepare your team with arguments, photos, and lots of videos of your products. Prepare them so they can use all the resources, including audio feedback (not everyone likes it, but it can help from time to time).
3. Create a database. Remember when it was all the rage to ask for people’s email addresses to sign up and talk to them there? Well, it’s not like that’s gone, but it’s worth doing the same with WhatsApp. Ask people if they’d like to receive information about your products and services and ask them to leave their WhatsApp numbers. This database will be rich and you can activate it whenever you have relevant information or promotions. Just be careful not to overdo it and get blocked for sending too many uninteresting messages!
4. Automate everything you can. WhatsApp now allows access to its API, and companies can now automate the sending of messages to facilitate and speed up many processes. You can connect an automatic response system for standard questions if you have a large number of people interacting with your company. You can also program these response machines to send videos and photos when the subject allows it. Another cool thing is to integrate with your e-commerce operation. Whenever something happens, you can send – as long as the customer accepts, of course – messages about the status of the order: whether payment has been received, whether it has been packaged, whether it has been sent out for delivery, etc. This helps a lot to reduce anxiety about purchasing and greatly increases the perception of the quality of the company's service.
5. Broadcast and content groups. You know that database? You can use it to send the same message to many different people, but be relevant. Post a photo or video that is related to your company and what people are interested in. WhatsApp is a very personal network and any unwanted “intrusion” is punished with blocking and then it is difficult to get back in touch. But using broadcast lists is an incredible resource to reach many people at the same time without spending a dime!
There is also the WhatsApp App for Business, which is a channel where people can contact companies to clarify doubts, track orders and many other interactions. It is worth joining this channel to make contact with your company even easier for your customers. They will thank you very much with new purchases!
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