There have never been so many food videos as there are now. And it's not just a matter of capturing an image of a food or a recipe and showing it in a video. The dish shown needs to be extremely appetizing. The coffee needs to have that little bit of steam that indicates it's piping hot and freshly made. The cheese needs to melt in a perfect symmetry that makes your mouth water. Some have called this new trend food porn, or culinary pornography, making fun of the almost sensuality of food.
Take a look at this video and better understand what we mean.
To help you make the best food videos, we have put together some tips:
The presentation of your dish in the video will not only involve the food. First, think about what the background of your image will be. A table, a wall or the back of a restaurant? What can your choice add to your video? In addition, there is always decoration around your dish. Try to respect how this dish would work outside of the video. Think about how many people would eat it, in what space, what they would drink or eat with it and use this as inspiration to create your scenes.
Good lighting is crucial for your video. That’s because food presented in the right color will be the difference between your dish looking appealing or completely disgusting. And that’s a very fine line. Be sure to invest in a good photography professional (learn more here), equipment that shoots in 4K (learn more here) and professionals or companies that offer you editing with color correction.
The act of eating is always linked to an emotion, whether it’s the tranquility and languor of a Sunday lunch or the energy provided by a caffeinated drink. Discover the emotion your audience should feel when they see your food and use all the video’s tricks to your advantage to convey this message, such as color, speed, framing, angle, soundtrack, just to name a few possibilities.
Food has sound. Take advantage of this in your video. The sizzle of costa rica phone number data bacon frying, the whistle of a pressure cooker, the pop of a beer can, the bubbling of a hot sauce, the sound of liquid pouring into a glass. This will make your video more realistic and appetizing.
Be bold with your angles and framing. There is an explosion of cooking videos. Look at what has already been posted related to your product or recipe. Get some references and try to think of ways to do something different. Just be careful with recipe videos, because in this case it is also important to be educational.
Hire a food stylist. Because making food visually appealing for a video or photograph is not always easy. This professional, who is also known as a culinary producer or food stylist, will conduct extensive studies on the preparation, consistency, characteristics, assembly, decoration and even maintenance of the food, so that the appearance lasts the time necessary to produce and capture the image.
Try some tricks. This series of videos will show you some very interesting ones.
Respect the food. You can use some tricks, but you can't be dishonest. It's important that the end result is the same as what your audience will find on the plate. It's one thing to add more sesame seeds to the bread, but another to advertise a bread with sesame seeds and sell it without.
If you are going to make a recipe video, think about two scripts, one for recording and one for editing. The recording script should present the recipe in detail, step-by-step, in an almost redundant way. The editing script should consider how to make the video short and dynamic, which scenes could be eliminated and which resources (such as stop motion, slow motion, split screen) can be used to make your video incredible.
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