Define and understand your target audience

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Step 2: Define the objectives of your email marketing campaigns
Answer this: What exactly do you want to achieve with email marketing?

Your email marketing should have specific goals: it could be sending a mass email to all your contacts, sending a discount to a more specific group of customers, etc. These goals should support your overall marketing and business objectives.

Think of each goal as a specific desired outcome. Typical examples of email marketing goals include: growing your subscriber or contact list, improving open and click rates, generating sales, or promoting a new product.

Having goals will help you choose the right content to include in your emails.

Your goals represent the steps along the way. Make sure your goals are SMART (Specific, Measurable, Attainable, Realistic, Time-bound) .

For example, if your broader goal is to grow your subscriber list, then a suitable goal might be to increase newsletter signups by 1,000 over a 12-month period.

These lines focus on the "who" behind your email marketing strategy.

For your marketing emails to be effective, you need to qatar telegram data understand the person on the receiving end, as well as their motivations and needs related to the product or service.

This will help ensure that your emails are personalized and relevant, as your database is made up of the subscribers you are looking for.

Think about all the information you have about your current customers. Write down everything you know about their demographic and behavioral characteristics.

Consider their content preferences. What type of emails get the highest open and conversion rates from your subscribers?

Compile this information and create buyer personas. These people will be used as a reference point when it comes to creating content.

Once you have identified your target audience, you will map out the customer's purchasing journey and define the different moments in which email marketing should intervene and with what message.