How to properly reference your website?

[tonmoypramanik]

89% of B2B decision-makers conduct their purchasing decisions online
Today, decision-makers no longer respond to sales calls and prefer to conduct their purchasing decisions alone on the internet.
If your website is not well referenced on Google and search engines, the decision-maker will go to the competition.

You may be wondering why this change in purchasing behavior?

The decision-maker now has all the information he needs at his disposal, just a click away, to understand his problem for himself and get a clear idea of ​​the solution he needs.

Juggling all his priorities, he therefore prefers to think at his own pace and india email list no longer appreciates being interrupted during his day by communications and commercial solicitations that he did not request.

This paradigm shift requires you to do everything possible to properly reference your site on Google.

But first of all, it is essential to understand how Google works.

How does Google search work?
To put it simply, the Google search engine works in 4 steps.

how google works for seo
How Google Works for Your SEO
First, Google's crawlers – Google Bots – scan web pages from URL to URL.

Second, Google Bots then pass all the scanned information – the content of the pages – to Google's indexing engine.

At this stage, your site is indexed in Google: it appears in search results.

Many people confuse referenced and indexed. It is not because your website is well referenced – understand on the first page on Google – that it is not indexed in the search engine.

Third, Google, through its many algorithms, assigns a relevance score to each of the indexed pages.

Fourth and final step: Using these relevance scores, Google ranks search results from most relevant to least relevant.

You will have understood: to properly reference your website and appear in the first Google results, you will have to encourage Google Bots to visit your site and do everything to optimize the relevance score of your pages.

How? Thanks to natural referencing!

"To hide a corpse, hide it on page 2 of Google results!"

This quote perfectly illustrates the challenge you are facing: if you want to be visible on the internet, you must work on your natural referencing strategy to imperatively position yourself on the first page of Google results.

The first page of Google results gets 91% of clicks!
Did you know? The first page of Google results gets 91% of clicks!
What is natural referencing?
Natural referencing is the strategy which aims to improve your positioning in search engines.

To talk about this strategy, we also talk about SEO (Search Engine Optimization).

To put it simply, as Olivier Andrieu perfectly illustrates in his bible “Succeed in your natural referencing” , natural referencing can be compared to a chocolate cake recipe.

To make a successful chocolate cake, you need the right ingredients in the right quantities, a quality mold that doesn't warp and a high-performance oven for perfect cooking.

Referencing a website is that simple: your ingredients are your content and your keywords, your mold is the HTML code of your website and the oven is all the links that point to your website.