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Event registration landing page

Posted: Sun Jan 05, 2025 8:45 am
by jsarmin
The main goal of this type of landing page is to get a sale or a free trial to be used in order to close the sale. Usually, this page is advertised to drive traffic directly to the page and get an immediate conversion (thus increasing the conversion rate of a business).

Landing page for lead generation
These pages are exclusively for capturing leads or future clients. The objective is to collect information and data from visitors.

With this type of page, you can obtain information through a form, which contains the following fields: email, name, phone number, place of residence, and any other information that can be used to contact and segment your contact list.

Consider that you must encourage the visitor to leave their data through a unique value proposition.

Some ideas for unique value content could be: an ebook, a webinar, a demo, etc.

These pages should be designed to convince your visitors why they should attend the event or webinar you are organizing and what they will get in return. These pages are created to pre-register users for the events you organize, this way you will have information about who the type of people are that will attend and how you should prepare.

Tracking landing page
A landing page can also be used to give a thank you message after russia telegram data subscribed or registered for an event, took a trial, downloaded content, etc.

This type of page is wasted, as it usually only includes a thank you message and nothing more. However, it is a great opportunity to grow the relationship.

You can take advantage of this to take the next steps in the sales process, invite them to subscribe to your social networks, recommend some content, send a satisfaction survey, etc.

Features of a landing page
According to Carlos Yansuf, an expert in digital marketing, sales and telemarketing and considered one of the most important influencers in Latin America by the Elliot Awards, a landing page must correspond to a series of essential elements, the main one being user-centered content.