The eCommerce Decalogue
Posted: Sun Jan 05, 2025 9:18 am
The good thing about eCommerce is that you can measure everything, absolutely everything.
That's why you need to invest a couple of months in implementing Google Analytics along with Tag Manager and the improved e-commerce module so that you don't miss a thing.
With this you can have business data and make decisions based on it.
Focus on the sales funnel
First things first, and in the case of eCommerce, you have to start with the sale and work backwards.
That is, first correct leak points in the sales funnel, looking at which of them you have a greater drop and then go back.
Once you have the funnel with an acceptable conversion rate, argentina mobile phone numbers database you can move on to the next level…
And then focus on the rest
And the next level has to do with web architecture, product and category pages, filters and that long etcetera that we like so much.
In short, measure every objective and micro-objective , see where your visits and sales are falling off and correct it step by step, you have to be very meticulous.
Always think about margin, not turnover
When it comes to making an online store profitable, turnover matters very little. What is important is to know the average ticket you have and the average margin you have available to know how much you are going to earn for each sale and, therefore, how much you are going to make at the end of the month .
That's why you need to invest a couple of months in implementing Google Analytics along with Tag Manager and the improved e-commerce module so that you don't miss a thing.
With this you can have business data and make decisions based on it.
Focus on the sales funnel
First things first, and in the case of eCommerce, you have to start with the sale and work backwards.
That is, first correct leak points in the sales funnel, looking at which of them you have a greater drop and then go back.
Once you have the funnel with an acceptable conversion rate, argentina mobile phone numbers database you can move on to the next level…
And then focus on the rest
And the next level has to do with web architecture, product and category pages, filters and that long etcetera that we like so much.
In short, measure every objective and micro-objective , see where your visits and sales are falling off and correct it step by step, you have to be very meticulous.
Always think about margin, not turnover
When it comes to making an online store profitable, turnover matters very little. What is important is to know the average ticket you have and the average margin you have available to know how much you are going to earn for each sale and, therefore, how much you are going to make at the end of the month .