How to create a B2B Marketing Funnel?

[tonmoypramanik]

The idea is to attract a mass of potential clients and ultimately sign the best ones.

Instead of Marketing Funnel, we could talk about Conversion Funnel.

Knowing that the B2B decision-maker is increasingly connected and autonomous in their purchasing decisions, creating a Marketing Funnel is generally done on the Internet.

On your website.

Creating an effective B2B Marketing Funnel involves implementing actions that will allow you to:

Attracting Qualified Visitors – Top of the Funnel
Converting Your Visitors into Leads – The Middle of The Funnel
Converting Those Prospects Into Customers – The Bottom of The Funnel
To create an effective Marketing Funnel, it is essential to understand the behaviors, expectations of the decision-maker and their position towards you according to the 3 steps described above.

It's natural.

The decision-maker does not have the same expectations and especially the same level of jordan email list commitment towards you depending on whether he is in the Top, Middle or Bottom of your Marketing Funnel.

Create a B2B Marketing Funnel

The 3 levels of the Marketing Funnel
Here we'll keep it simple: the further down you go in your Marketing Funnel, the more qualified, mature and committed the contacts you find must be to your business.

What is Top of the Funnel Marketing?
In the Top of the Funnel, you attract a maximum number of visitors who more or less have the profile of your ideal customer.

In the Top of the Funnel, the visitor does not know you and does not necessarily have a short-term need.

All we know in this phase of your Marketing Funnel is that the visitor encounters a problem for which you are potentially a solution.

More or less direct.

More or less obvious in his mind.

What is Middle of the Funnel Marketing?
In the Middle of the Funnel, the visitor has become a contact. They have engaged with you, albeit in a more or less superficial way, by leaving you their contact details and some key information.

At this stage of your Marketing Funnel, you can check if your contact is qualified, if it is mature and if it has a need (in what time frame).

What is Bottom of the Funnel Marketing?
At the Bottom of the Funnel stage, your contacts have expressed interest in you. They match your ideal customer profile and are close to making a purchase decision.

It is during this last phase of your Marketing Funnel that contacts will be transmitted to sales representatives for conversion into customers.

This is where your return on investment comes into play.