Year after year, new ways of connecting companies and consumers are emerging. Recently, more specifically after the pandemic, hybrid experiences have been created to facilitate this communication.
They emerged as a way for the company to offer its products and services in online and offline modules at the same time.
For example, today you can watch a product launch at home, on your computer, while several people are present at the event.
This new way of driving the company forward helps build relationships and increase trust with the public, as real-time interaction is possible.
For digital marketing strategies, hybrid experiences can shorten the path to the consumer and help them decide to purchase the company's product or service.
In this article, you will learn what hybrid experiences are, their relationship with digital marketing , and how to apply them to your business strategies. Let's go!
What are hybrid experiences?
Hybrid experiences are actions or events that combine remote and in-person estonia phone number data experiences, allowing the audience to watch and participate in the broadcast live. In other words, it is a way of integrating everyone who is present at that moment.
However, it is important to remember that experiences do not only happen on the internet , television can also be considered a channel for hybrid experiences, when the audience watches the program while it is on air.
A good example is football matches and the Olympics.
But it was with the advancement of technology that the words “hybrid experiences” gained strength. Currently, several companies are including hybrid events in their strategies to win over the public.
According to a survey by Deloitte, a consulting firm, 75% of the executives who participated in the interview planned to invest more in these experiences in 2022.
With the integration that hybrid experiences provide, the democratization of access and the positive feedback, many businesses are creating digital marketing strategies with the purpose of bringing people together in person and remotely.
Hybrid experiences in digital marketing
Digital marketing is one of the pillars for a company to reach the right audience. When hybrid experiences are used in strategies, consumers are impacted by this form of communication.
By participating in these experiences, in person or remotely, the customer understands that the message, product or service shared at the time is directed to them.
This “individual” interaction is only possible when companies know who they are talking to; knowing the target audience is essential to creating a connection during hybrid experiences.
Anyone who thinks there is only one way to connect with consumers during these experiences is mistaken. Along with the actions, the company needs to work on all communication channels .
By talking directly to the public, using the right tools and in an intelligent way, it is possible to understand what the customer's needs are and their expectations of the company itself.
Below, learn about some ways to practice hybrid experiences in digital marketing and connect with your consumers.
3 ways to practice hybrid experiences in digital marketing
First of all, it is important to remember that hybrid experiences do not need to be just one event. In digital marketing, the company can create several actions (small or large) that can be considered hybrid.
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