What is UGC? Discover the power of user-generated content
Posted: Sun Jan 05, 2025 10:11 am
Being “up to date” on all the trends related to digital marketing is a very important task for anyone who has a business that depends on the internet to survive, and one of these trends is UGC .
This small acronym is linked to great potential, and is already helping several companies achieve more significant results.
Is this what you are looking for for your business?
If so, read each of the following paragraphs to understand what UGC is and how it can benefit you.
What actually characterizes UGC
There are Brazilian brands that have been using UGC for a while, and others that are just beginning to discover its full potential.
And the first step you must take, of course, is to understand what this acronym really means, this being the explanation: UGC is nothing more than User-Generated Content or, in Portuguese, User-Generated Content .
In short, this context includes photos and videos, for example, that users post on their own social networks, talking about a brand or a product.
And this, specifically, is not big news.
After all, who has never seen a product review on YouTube or Instagram, right?
However, when we talk about UGC itself, more focused on the current reality of the digital market, it is understood that it is a term linked to an initiative that the brand must have, instead of simply waiting for a person to buy a product from its catalog and talk about it to their followers.
There is, therefore, a difference, since now, brands that want to see their names linked to User Generated Content must encourage this creation in some way.
Remember when Coca-Cola created cans with dozens of names?
Well... This is a clear example of a strategy using UGC, as each georgia phone number data person who found their respective name on a can ended up posting something about it, making this fun initiative more famous and, therefore, encouraging the purchase of more cans.
How UGC can help your company's marketing strategies
There isn’t exactly a single format that you should adopt when deciding to use UGC to your advantage.
But, regardless of the format chosen, keep in mind that this is an initiative that is really worth it, as it will positively help your marketing strategies.
And among the advantages you will have, we can mention:
The low investment
There doesn't necessarily have to be money involved.
You can simply send a product to a specific person and wait for them to use it, before posting your review.
Increasing credibility
Yes: people will search for your brand to learn more about your products. However, they will also seek out other users’ opinions, and this is where UGC shows its power to build credibility .
There is, of course, the risk that the user will give a negative opinion, since sincerity must be linked to strategy. But this is not a reason to be discouraged: it can be the first step towards generating improvements in your business, don't you agree?
The emergence of ideas for more and more content
Your digital marketing strategies need useful content to be more successful.
And there's nothing more useful than creating content based on the opinions and questions that people leave in each UGC photo or video that is created: it's like an inexhaustible source of ideas.
This small acronym is linked to great potential, and is already helping several companies achieve more significant results.
Is this what you are looking for for your business?
If so, read each of the following paragraphs to understand what UGC is and how it can benefit you.
What actually characterizes UGC
There are Brazilian brands that have been using UGC for a while, and others that are just beginning to discover its full potential.
And the first step you must take, of course, is to understand what this acronym really means, this being the explanation: UGC is nothing more than User-Generated Content or, in Portuguese, User-Generated Content .
In short, this context includes photos and videos, for example, that users post on their own social networks, talking about a brand or a product.
And this, specifically, is not big news.
After all, who has never seen a product review on YouTube or Instagram, right?
However, when we talk about UGC itself, more focused on the current reality of the digital market, it is understood that it is a term linked to an initiative that the brand must have, instead of simply waiting for a person to buy a product from its catalog and talk about it to their followers.
There is, therefore, a difference, since now, brands that want to see their names linked to User Generated Content must encourage this creation in some way.
Remember when Coca-Cola created cans with dozens of names?
Well... This is a clear example of a strategy using UGC, as each georgia phone number data person who found their respective name on a can ended up posting something about it, making this fun initiative more famous and, therefore, encouraging the purchase of more cans.
How UGC can help your company's marketing strategies
There isn’t exactly a single format that you should adopt when deciding to use UGC to your advantage.
But, regardless of the format chosen, keep in mind that this is an initiative that is really worth it, as it will positively help your marketing strategies.
And among the advantages you will have, we can mention:
The low investment
There doesn't necessarily have to be money involved.
You can simply send a product to a specific person and wait for them to use it, before posting your review.
Increasing credibility
Yes: people will search for your brand to learn more about your products. However, they will also seek out other users’ opinions, and this is where UGC shows its power to build credibility .
There is, of course, the risk that the user will give a negative opinion, since sincerity must be linked to strategy. But this is not a reason to be discouraged: it can be the first step towards generating improvements in your business, don't you agree?
The emergence of ideas for more and more content
Your digital marketing strategies need useful content to be more successful.
And there's nothing more useful than creating content based on the opinions and questions that people leave in each UGC photo or video that is created: it's like an inexhaustible source of ideas.