Selling to Leads: 3 Mistakes That Hinder Agencies
Posted: Sun Jan 05, 2025 10:30 am
We know so well the importance of investing in digital marketing that we have already given several tips on the subject. However, this practice goes far beyond promoting your brand and connecting with your audience. After all, it also increases your agency's ability to sell to leads .
When a marketing strategy generates interest, it is essential to know how to manage it to generate a return, right? Otherwise, the investment will not achieve the desired objective or growth for your business.
So, we’ve selected the 3 biggest mistakes made by marketing agencies that interfere with the client’s results and sales. Keep reading to avoid them.
Read also:
Google Ads: the importance of using this tool in your agency
Top 4 tools for capturing leads on your website
Discover the 3 main obstacles in selling to leads
Certainly, knowing the company's reach and target audience is a huge advantage from the beginning of marketing planning. This is because it becomes much easier to develop assertive content, methods and investments that promote the brand to those who are truly interested, and to gain leads .
Since managers do not always have the necessary knowledge, hiring a specialized agency is clearly the best option. However, they are also subject to making mistakes at some point in the process.
Below, we list the 3 most common mistakes that can affect your business.
Not speaking the customer's language
You are the one who best understands your agency, its processes, its shortcomings and qualities. After all, you have studied your area of expertise, you know how things work on a day-to-day basis and who works with you. So, your vocabulary may include technical terms.
But if your client is completely new to the subject, this difference in language ghana phone number data can hinder your ability to sell to leads . Therefore, be as informal and objective as possible, making the material easier to understand and access.
Today, we consume a lot of information per minute through smartphones , social networks and search engines. In other words, the more relevant and attractive your ad is, the more you will attract the attention and interest of your audience.
In fact, as the saying goes, “less is more.” So, stick to what really matters and leave him curious enough to look for the rest on his own.
Not marketing for the agency itself
It is quite common to believe in the power of “word of mouth”, which really works, but it is outdated and unsafe to continue relying on recommendations, especially today. Once again, we emphasize the value of digital marketing.
Although the competition is fierce and the business may be small, we have already talked about outsourcing or internal departments. In other words, relying on the experience of specialized professionals to boost your company.
Taking a long time to respond to generated leads
Very relevant when selling to leads , the last mistake is to take too long to respond to the leads generated. This would mean losing the chance to sell because of a slow response, ignoring all the work done to attract attention.
Also, study your leads , which are different from each other and generate different returns. For example, a contact who read your blog and requested a quote or received your ad on social media. Both are a window of opportunity.
The ideal response time for a potential sale would be 5 minutes. In the meantime, the page will likely remain open, as the search for the product or service is still ongoing.
You also know that the visitor is not busy or in a meeting, which is an uncomfortable time to get in touch.
Either way, taking too long could make you give up on closing the deal or look for a competitor, who could get back to you sooner and capture your lead .
When a marketing strategy generates interest, it is essential to know how to manage it to generate a return, right? Otherwise, the investment will not achieve the desired objective or growth for your business.
So, we’ve selected the 3 biggest mistakes made by marketing agencies that interfere with the client’s results and sales. Keep reading to avoid them.
Read also:
Google Ads: the importance of using this tool in your agency
Top 4 tools for capturing leads on your website
Discover the 3 main obstacles in selling to leads
Certainly, knowing the company's reach and target audience is a huge advantage from the beginning of marketing planning. This is because it becomes much easier to develop assertive content, methods and investments that promote the brand to those who are truly interested, and to gain leads .
Since managers do not always have the necessary knowledge, hiring a specialized agency is clearly the best option. However, they are also subject to making mistakes at some point in the process.
Below, we list the 3 most common mistakes that can affect your business.
Not speaking the customer's language
You are the one who best understands your agency, its processes, its shortcomings and qualities. After all, you have studied your area of expertise, you know how things work on a day-to-day basis and who works with you. So, your vocabulary may include technical terms.
But if your client is completely new to the subject, this difference in language ghana phone number data can hinder your ability to sell to leads . Therefore, be as informal and objective as possible, making the material easier to understand and access.
Today, we consume a lot of information per minute through smartphones , social networks and search engines. In other words, the more relevant and attractive your ad is, the more you will attract the attention and interest of your audience.
In fact, as the saying goes, “less is more.” So, stick to what really matters and leave him curious enough to look for the rest on his own.
Not marketing for the agency itself
It is quite common to believe in the power of “word of mouth”, which really works, but it is outdated and unsafe to continue relying on recommendations, especially today. Once again, we emphasize the value of digital marketing.
Although the competition is fierce and the business may be small, we have already talked about outsourcing or internal departments. In other words, relying on the experience of specialized professionals to boost your company.
Taking a long time to respond to generated leads
Very relevant when selling to leads , the last mistake is to take too long to respond to the leads generated. This would mean losing the chance to sell because of a slow response, ignoring all the work done to attract attention.
Also, study your leads , which are different from each other and generate different returns. For example, a contact who read your blog and requested a quote or received your ad on social media. Both are a window of opportunity.
The ideal response time for a potential sale would be 5 minutes. In the meantime, the page will likely remain open, as the search for the product or service is still ongoing.
You also know that the visitor is not busy or in a meeting, which is an uncomfortable time to get in touch.
Either way, taking too long could make you give up on closing the deal or look for a competitor, who could get back to you sooner and capture your lead .