What actions should be implemented to attract customers?

[tonmoypramanik]

Step #1 – Attract qualified visitors to your website
If you want to attract customers to you, you must first convince them to visit your website. Your first actions must therefore allow you to attract qualified visitors:

Define the keywords entered by your prospects as part of their purchasing consideration.
Work on your editorial line and a calendar in line with the issues of your prospects and their purchasing process.
Create optimized web content.
Promote your content, particularly via social networks or e-mail marketing.
Step #2 – Convert your visitors into leads
Once you have attracted qualified visitors to your website, you need to do everything you can to engage them. The goal? To collect their contact information before they leave.

If you are in B2C, you can try to convert them directly into customers but most of the time you will fail. In B2B, the length of your sales cycle makes direct purchase almost impossible.

The visitors you attract to your website are still thinking and need more informationperu email list before they buy. It's up to you to provide it to them.

In this process, you must offer premium content available for download on your website in exchange for a completed form.

To optimize your chances of conversion, it is important to put call -to-action buttons on your website that link to optimized landing pages .

Step #3 – Convert your prospects into customers
After you have collected your visitors' contact details and converted them into leads, you will then need to convince them to trust you.

To do this, it is important to fuel your prospects' purchasing thinking by regularly sending them high value-added content.

We are talking about Lead Nurturing . By coupling your Lead Nurturing with Lead Scoring, you will succeed in converting your prospects into customers.

But what is Lead Scoring ? Lead Scoring consists of establishing a rating system to measure the maturity of your prospects based on their profile and their behaviors with regard to your communications.

With Lead Nurturing and Lead Scoring, you have two innovative marketing actions, essential for attracting customers to you.

Step #4 – Retain your new customers
As you know, it is much more expensive to gain a new customer than to retain one.

Unfortunately, often caught up in your daily life, you cannot implement an effective customer loyalty strategy . But that was before you knew about Inbound Marketing!

Using the same mechanics as Lead Nurturing and Lead Scoring, you can set up an alert system that allows you to be informed of the level of satisfaction of your customers.

You can then regularly send them quality content to improve their customer experience.