Sales: How to Create Effective Campaigns
Posted: Mon Jan 06, 2025 4:09 am
Planning your offers for private sales or sales? Take a look at our 5-step guide to planning a successful flash sale. With the summer sales fast approaching, many businesses are thinking about how to make the most of this sales period and thus generate significant revenue. What is a flash sale? A flash sale is a discount or promotion offered for a short period of time. Limited-time or limited-volume sales can be a great way for retailers or businesses to sell a large quantity of products quickly. The limited nature of these sales also creates a sense of urgency among shoppers, encouraging impulse buying. Like any type of promotion, there are two pitfalls: flash sales can reduce the merchant's margin, but they also attract bargain hunters who have no intention of becoming repeat customers. However, these sales are a great way to build loyalty, increase revenue and brand awareness, and acquire new customers.
To help businesses optimize their flash sales, we’ve listed 5 key steps for a successful flash sale below. 5 Key Steps to a Successful SMS Campaign Set your goals Select your target market Choose the right time Evaluate the request Bet on multichannel Set your goals By taking the time to define their objectives, brands can offer more targeted sales and select the most relevant metrics before any launch. If the main objective is to acquire new customers, for example, companies can focus on customers who have already expressed interest in the brand but have not yet converted, or target people who are currently following a competitor with a similar offer. Additionally, while overall revenue and incremental revenue (compared to a non-sale day) metrics are useful.
It’s important for your brand to compile data that will measure performance over the long term. Shopify recommends calculating Customer Lifetime Value (CLV). CLV = Customer Value x Average Customer Lifetime Customer value being defined as follows: Customer value = average basket x average number of purchases Source : Hubspot By analyzing new customer purchases during flash sales, brands can assess the opportunity to cross-sell, up-sell, or even invite people to join their loyalty colombia phone number data program. Businesses can then calculate the CLV for customers acquired through a flash sale. Customer Lifetime Value = Average Unique Cart x Purchase Frequency x Average Retention Time Source : Shopify Thanks to CLV, brands can evaluate the quality of their flash sales customers and use this data to improve their targeting and future promotional operations. Select your target market As with every sales period, the consumer is inundated with promotional messages.
In order for a customer to make a purchase, companies must therefore prove the added value of their product or service, while giving the customer a good reason to choose their brand rather than that of a competitor. It is therefore crucial for brands to define their target market, in order to select the discounts, products and offers that are likely to be most successful, but above all, to approach the customer in a sophisticated way. Although it is very tempting to offer a single blanket discount, by taking the time to study the target market, companies can establish more precise segmentation and send more relevant campaign messages that are more likely to be well received. As Jeremy Gallemard, co-founder of Smart Tribune, explains, knowing your customer better allows companies to benefit from a "better understanding of the types of content, requests and offers that will be most likely to interest their customers at a given moment."
To help businesses optimize their flash sales, we’ve listed 5 key steps for a successful flash sale below. 5 Key Steps to a Successful SMS Campaign Set your goals Select your target market Choose the right time Evaluate the request Bet on multichannel Set your goals By taking the time to define their objectives, brands can offer more targeted sales and select the most relevant metrics before any launch. If the main objective is to acquire new customers, for example, companies can focus on customers who have already expressed interest in the brand but have not yet converted, or target people who are currently following a competitor with a similar offer. Additionally, while overall revenue and incremental revenue (compared to a non-sale day) metrics are useful.
It’s important for your brand to compile data that will measure performance over the long term. Shopify recommends calculating Customer Lifetime Value (CLV). CLV = Customer Value x Average Customer Lifetime Customer value being defined as follows: Customer value = average basket x average number of purchases Source : Hubspot By analyzing new customer purchases during flash sales, brands can assess the opportunity to cross-sell, up-sell, or even invite people to join their loyalty colombia phone number data program. Businesses can then calculate the CLV for customers acquired through a flash sale. Customer Lifetime Value = Average Unique Cart x Purchase Frequency x Average Retention Time Source : Shopify Thanks to CLV, brands can evaluate the quality of their flash sales customers and use this data to improve their targeting and future promotional operations. Select your target market As with every sales period, the consumer is inundated with promotional messages.
In order for a customer to make a purchase, companies must therefore prove the added value of their product or service, while giving the customer a good reason to choose their brand rather than that of a competitor. It is therefore crucial for brands to define their target market, in order to select the discounts, products and offers that are likely to be most successful, but above all, to approach the customer in a sophisticated way. Although it is very tempting to offer a single blanket discount, by taking the time to study the target market, companies can establish more precise segmentation and send more relevant campaign messages that are more likely to be well received. As Jeremy Gallemard, co-founder of Smart Tribune, explains, knowing your customer better allows companies to benefit from a "better understanding of the types of content, requests and offers that will be most likely to interest their customers at a given moment."