User research model
Posted: Mon Jan 06, 2025 5:28 am
The Quality Score is recalculated when an ad is eligible for the ad auction. After each search, the auction process repeats itself. Unfortunately, a change in the Quality Score is only visible in the statistics a day later. Once the Quality Score for a keyword has increased, there is a good chance that with the same maximum bid per click you will suddenly pay a lot less for the same and possibly also a higher ad position.
Also keep a close eye on your ad positions and in particular the CTR, number of clicks and average CPC. If all your efforts have increased the CTR and this has led to more clicks, whereby the actual cost per click (average CPC) is lower than before, you generate more visitors to your website at a lower cost. This also increases the chance of an increase in the conversion rate. If this scenario works out, it can ultimately also have a positive effect on your ROI. A win-win-win situation.
Ad Rank
Conclusion
With a higher Ad Rank than your competitor, generated entirely by an improvement in the quality score, your advertisement rises in position and it is even possible to pay less per click for the same and even a higher advertisement position. Do you want to read more articles about search marketing? Then view the Frankwatching Dossier SEO & SEA .
f eye tracking , buy-a-feature, observations, kuwait phone data interviews and card sorting. We divide all these methods of user research roughly into two axes: insight (qualitative research, the why question) versus measuring (quantitative research, the how much question) and saying (what do people say about it, what are their attitudes) versus doing (what do people do, what is their behavior).
What a visitor does is not always what he says and what he says is not always what he does. By applying different methods, you get input from and about your visitor from different angles. When you combine, you learn so much more.
Different forms of user research, divided into 2 axes.
Different forms of user research, classified on the two axes.
Also keep a close eye on your ad positions and in particular the CTR, number of clicks and average CPC. If all your efforts have increased the CTR and this has led to more clicks, whereby the actual cost per click (average CPC) is lower than before, you generate more visitors to your website at a lower cost. This also increases the chance of an increase in the conversion rate. If this scenario works out, it can ultimately also have a positive effect on your ROI. A win-win-win situation.
Ad Rank
Conclusion
With a higher Ad Rank than your competitor, generated entirely by an improvement in the quality score, your advertisement rises in position and it is even possible to pay less per click for the same and even a higher advertisement position. Do you want to read more articles about search marketing? Then view the Frankwatching Dossier SEO & SEA .
f eye tracking , buy-a-feature, observations, kuwait phone data interviews and card sorting. We divide all these methods of user research roughly into two axes: insight (qualitative research, the why question) versus measuring (quantitative research, the how much question) and saying (what do people say about it, what are their attitudes) versus doing (what do people do, what is their behavior).
What a visitor does is not always what he says and what he says is not always what he does. By applying different methods, you get input from and about your visitor from different angles. When you combine, you learn so much more.
Different forms of user research, divided into 2 axes.
Different forms of user research, classified on the two axes.