What is the need for consumers to have products with enhanced digital services?

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Tip: sometimes it is difficult to find out what kind of statistic or dimension is called. What I usually do is look it up in the regular reporting section.

For example, if you want to know whether it concerns a visitor via desktop/tablet or mobile I go to 'Target group, 'Mobile', 'Overview'. There I see in the table that this statistic is called 'Device category'. Now I can use this data in the dashboards in the customized reports.

8.google-analytics-dimensionsIf you already know the approximate name of the statistic or dimension, you can also get more information about it by holding your mouse over the question mark.




Let's start with Philips as a group. It's our mission to improve people's lives through meaningful innovation. In fact, we strive to make the world healthier and more sustainable through innovation. Our goal is to improve the lives of three billion people a year by 2025. Within that context, Consumer Lifestyle is about delivering value to the consumer, be it in the space of oral care, male grooming or kitchen appliances, to name a few.

My role is to identify opportunities to enhance the product experience by introducing software enabled digital elements in our propositions and then help to execute the technologies that are required to deliver them.

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Digital provides the ability to create more immersive and personalized experiences for the consumer, and therefore make these experiences much more relevant for you as an individual. We do that by leveraging the following elements:

Connectivity, embedded in products and providing a link to back-end services;
Mobile , smartphones or tablets that interact latvia phone data with products and people and enabling an immersive experience;
Data , to understand our consumers better and be able to provide personalized experiences with relevant content.
Alberto Prado

Connected products & services
A good example of such a connected product is Hue . Hue is triggering enormous interest from app developers who are using the APIs provided by Philips. They build applications that make use of Hue as an innovation platform for many different purposes, thereby helping to drive further innovation and consumer value.

Digital Innovation requires by definition an open approach:

From the very beginning cocreating with consumers and inviting other parties to the table;
After the product launch, leveraging developer ecosystems to continue to drive innovation around it.
In the app store you will now see a growing number of Hue related apps, offering possibilities that we ourselves did not even think of.