Meta AI Features - Target Group Restriction

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tmonower958
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Joined: Thu Dec 05, 2024 6:20 am

Meta AI Features - Target Group Restriction

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Advantage+ ad design
Meta also offers automated display functions for ad design to improve performance. In our experience, however, these should be used with caution, as the ad often changes significantly in appearance. So if you invest a lot of effort and time in ad production in advance, you have to be careful about what you select. You can choose from 3D animations, music, overlays, catalog items, image and text optimizations. Further optimizations are also possible for other campaign goals - Meta is regularly expanding this. Meta's AI features are used in around 5% of ad impressions, according to the company. If the algorithm notices that an optimization has a positive effect on the result, this is positively reinforced in frequency.

From our day-to-day agency work, we can highly recommend music and the catalog items, as these really represent an upgrade of the ad with new functions. We do not use the other functions, as they visually change our - elaborately produced - ads.


Here's another tip: The algorithm learns a lot from the ads you book. Therefore, you should highlight the most important keywords and messages visually and textually on the visual or video. Ads qatar whatsapp resource creation - from research to the production of the advertising material to the final evaluation of the ad - has therefore become one of the most important areas in meta advertising.

New AI Functions 2024
Meta regularly expands the functions in the Ads Manager. New AI-based functions have now been rolled out at the ad level. These are not necessarily active for all advertising accounts. You can check whether you already have the new functions at the lowest level of the campaign (for ads). Clicking on the ad design now opens a new pop-up mask in which you can book all ad assets from sitelinks and catalog articles to texts and creatives.

Meta AI Features - Process
In the process, we now encounter new functions that work with artificial intelligence. We have tested these for you below.

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AI text generation in Meta Ads Manager
The first generative AI innovation enables text creation for copies, i.e. the primary text above or below your ad – depending on the placement.

With the new Meta AI feature, you can create up to five different text variants based on the primary text. These variants are displayed when Meta expects that this could improve performance.

We have tested a simple example for you:
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