How does it work?
The cyclical process of planning, producing, publishing, promoting, participating and gauging will be easy for most readers to grasp. But what does this strange six-pointed figure (based on the repeating fraction 1/7 = 0.142857142857) tell us? When an arrow comes to a point on the Enneagram, it has to do with the primary reason for the step at that point. When an arrow comes from a point on the Enneagram, the point the arrow goes to indicates which step needs to be taken into account. This may sound complicated, but can be clarified by using the Enneagram shown.
Arrows 1-4 indicate that planning should be focused on publishing.
Arrow 4-2 indicates that the reason for producing is publishing.
Arrow 2-8 indicates that production should be aimed at measuring, a measurable result.
Arrow 8-5 indicates that the reason for promoting is to gauge a measurable result.
Arrows 5-7 indicate that promotion should be focused on participation.
The basics of content marketing are easy to learn, but working with them effectively requires a fair amount of experience. That reminds me of a fa
ll take three random parties from the so-called macedonia phone data triple player market. This market is (still) characterized by great interchangeability; there is little difference in service provision. 'Managing' the brand experience is important anyway; extra important for these products and services that do not distinguish themselves. Fortunately, a large set of possibilities is available to make a difference. Think of behavior, communication and visual presentation ( branding ). I will zoom in on the visual language of KPN, UPC and Vodafone.
Photography
The photography style is completely in line with the previously mentioned interchangeability, which is characteristic of their market. All happy people calling and surfing. KPN and UPC still show a clear style of their own, but are then not consistent, see the visuals of their B2C sites below.