successful content marketing?
Posted: Mon Jan 06, 2025 6:05 am
It is wise to create a content calendar for a (current) year. Include all the different communication tools of the organization, such as newsletters, press releases, events, trade fairs and other social media. Put yourself in the role of editor-in-chief and appoint 'editors' who will help you collect and create content.
This image is no longer available.
With the content calendar you can create synergy between all (online) media that you use. Moreover, you can keep track of what works, and especially what does not work. In time, the effects will become visible and you may find that there is more involvement with a message on specific days or times, or that certain target groups respond better to a certain type of content.
Type content
Realize that content is more than a (blog) article on your website. There are different types of content. For LinkedIn, you can think of:
Blog or news article in corporate media;
Publications (press releases, annual report, research reports, white papers, articles by or about the company or employee in external media, books);
Trade or industry related news from third parties;
Product information (brochures, product page on the website, product page on LinkedIn);
An events calendar (activities of the company and its employees);
Offers;
Newsletter or announcement (LinkedIn Groups).
Also check out this article with tips for interesting content on social media. If you know how to translate this to the mindset of LinkedIn users, you can benefit from this. In addition, there are a number of other points of interest to take into account.
Robert Cialdini discovered six ways to influence people, such as reciprocity, sympathy and scarcity. With his findings, he has been attracting full houses worldwide for years. But how can you mexico phone data apply his findings for
Cialdini & Bose
On a sunny terrace I was talking to a client about content marketing and how you can use it for your business. The client started talking about Robert Cialdini and what he had done for the Bose brand. Didn't I know that story? No, not yet.
European Championships. Nor a pen, agenda or other promotional product. Gifts and favors have the most impact when they are meaningful, unexpected and personal.
SEO, as we know it in its classical form, is dead or at least dying. Everything that SEO was five years ago, is no longer applicable today. And even SEO as we knew it 2 years ago is losing relevance. If you still see SEO as ' keyword chasing ' or ' algorithm chasing ' then, in digital years, you are dealing with a prehistoric profession.
Late last year, Forbes published a two-part article explaining the death of SEO.
This image is no longer available.
With the content calendar you can create synergy between all (online) media that you use. Moreover, you can keep track of what works, and especially what does not work. In time, the effects will become visible and you may find that there is more involvement with a message on specific days or times, or that certain target groups respond better to a certain type of content.
Type content
Realize that content is more than a (blog) article on your website. There are different types of content. For LinkedIn, you can think of:
Blog or news article in corporate media;
Publications (press releases, annual report, research reports, white papers, articles by or about the company or employee in external media, books);
Trade or industry related news from third parties;
Product information (brochures, product page on the website, product page on LinkedIn);
An events calendar (activities of the company and its employees);
Offers;
Newsletter or announcement (LinkedIn Groups).
Also check out this article with tips for interesting content on social media. If you know how to translate this to the mindset of LinkedIn users, you can benefit from this. In addition, there are a number of other points of interest to take into account.
Robert Cialdini discovered six ways to influence people, such as reciprocity, sympathy and scarcity. With his findings, he has been attracting full houses worldwide for years. But how can you mexico phone data apply his findings for
Cialdini & Bose
On a sunny terrace I was talking to a client about content marketing and how you can use it for your business. The client started talking about Robert Cialdini and what he had done for the Bose brand. Didn't I know that story? No, not yet.
European Championships. Nor a pen, agenda or other promotional product. Gifts and favors have the most impact when they are meaningful, unexpected and personal.
SEO, as we know it in its classical form, is dead or at least dying. Everything that SEO was five years ago, is no longer applicable today. And even SEO as we knew it 2 years ago is losing relevance. If you still see SEO as ' keyword chasing ' or ' algorithm chasing ' then, in digital years, you are dealing with a prehistoric profession.
Late last year, Forbes published a two-part article explaining the death of SEO.