departments tends to be more

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Growth-focused Roles There’s usually a Growth Marketer specifically focused on experimentation and scaling efforts. Growth-focused roles may not exist or are handled by broader marketing roles. Customer-centric Roles There may be a dedicated Customer Marketing Manager who focuses on engagement, retention, and upselling. They often lack a specific role for customer retention; customer loyalty is usually managed by sales or customer service. Cross-functional Teams It’s common to have cross-functional teams with close ties to the product, sales, and customer success teams. Collaboration between marketing, sales, and other



siloed. Role Flexibility There are specialized roles, but they are flexible in ghana number screening cross-functional tasks, particularly in growth-stage SaaS companies. The role divisions are more rigid, with defined boundaries for each marketing function. Data and Analytics Roles They often have a Marketing Analyst role embedded within the team to track and optimize campaigns. External teams or third-party agencies may handle data and analytics. SaaS marketing structure by different company profiles The stage your company is at will determine the kinds of roles you hire and the overall structure of your SaaS marketing team. Below is a rundown of typical marketing team structures in startups, growth-stage, and enterprise-level SaaS companies.