How does my organization remain relevant to its target groups?

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Where many boards get stuck in their simple vision of the customer (“buy our sh*t”), many marketers and communication professionals in turn suffer from channel fixation (“A bag of Twitter with it?”). The questions that really matter are often snowed under. While they have an unlimited validity. Think of questions like:

Which channels and which (type of) content are relevant for my target groups?
Content policy vs. craze of the day
Don't get me wrong: practical step-by-step plans for content marketing or content creation are perfectly legitimate. After all, working on content, message and reach has not become any easier. But for those who are concerned about coherence, they are looking for more support: for example, something to make policy with. After all, in our profession, you can easily get caught up in the madness of the day.

I would like to share with you an instrument that has venezuela phone data increasingly helped my colleagues and me in recent years to map out issues: the butterfly model.

Why have a model when you already have a plan?

A model leads to better understanding, more insight.
Greater insight leads to better implementation of all aspects of a content plan, from KPIs to channel selection
Four steps: need – plan – action – experience
The core of the butterfly model is a kind of Deming-like interaction , which forms the basis of all online actions: need-plan-action-experience (see fig. 1). In short, the model describes the next steps of an interaction.