They must become friends
Posted: Mon Jan 06, 2025 10:10 am
Brand management plan : Brand management is an expertise in development. Not every organization is yet skilled and certainly not every brand management plan – if it exists – has sufficient professionalism.
marketing manager
It is not so difficult to come up with solutions based on the factors mentioned: in practice it is more difficult. However, I have good hope that major steps will be taken in the coming years, in organizations that understand that with good brand management you can make a substantial - perhaps even a necessary - difference. Some tips:
Campaign briefings
ƒInclude a standard section in the campaign briefings in which you test it against brand values (can the action be linked to at least one of them?), the brand promise (what promise are you making with the action, can your organization fulfill this and does this match your positioning?), and the (medium) long-term brand strategy (does your action contribute to that strategy?). You involve the marketer in the process – so be accessible – so that awareness and natural behavior arise. Again, the uae phone data marketer is certainly not against it, but is too busy and unconsciously incompetent to initiate it himself.
Periodic sessionsƒ
Periodically hold a session to share brand management plans with marketers and your marketing and communication agencies. Constantly make the connection between a strong brand and better performing marketing and communication campaigns. Everyone understands that, but the eyelids have to be lifted every now and then to see the horizon.
Keep the lead
Stay in control when working with marketing and communications agencies, no matter how good the
partnership is. That means you also need to have a vision. Always make a good briefing. And by that I mean repeating the importance of the roadmap in the long-term brand strategy. Keep testing this: it is your brand.
marketing manager
It is not so difficult to come up with solutions based on the factors mentioned: in practice it is more difficult. However, I have good hope that major steps will be taken in the coming years, in organizations that understand that with good brand management you can make a substantial - perhaps even a necessary - difference. Some tips:
Campaign briefings
ƒInclude a standard section in the campaign briefings in which you test it against brand values (can the action be linked to at least one of them?), the brand promise (what promise are you making with the action, can your organization fulfill this and does this match your positioning?), and the (medium) long-term brand strategy (does your action contribute to that strategy?). You involve the marketer in the process – so be accessible – so that awareness and natural behavior arise. Again, the uae phone data marketer is certainly not against it, but is too busy and unconsciously incompetent to initiate it himself.
Periodic sessionsƒ
Periodically hold a session to share brand management plans with marketers and your marketing and communication agencies. Constantly make the connection between a strong brand and better performing marketing and communication campaigns. Everyone understands that, but the eyelids have to be lifted every now and then to see the horizon.
Keep the lead
Stay in control when working with marketing and communications agencies, no matter how good the
partnership is. That means you also need to have a vision. Always make a good briefing. And by that I mean repeating the importance of the roadmap in the long-term brand strategy. Keep testing this: it is your brand.