But also: more with less
Posted: Mon Jan 06, 2025 10:17 am
The Communication Panel of Logeion, a professional organization for communication professionals, and research agency DirectResearch investigated this and arrived at both remarkable insights and results that are in line with expectations.
Bright future
It is striking that communication professionals in the Netherlands are quite positive about the future of their job or work package, despite the turbulent economic times. 68% of respondents do not expect the crisis to have any negative consequences for the staff in their department or within their own organization. 88% are therefore not worried about their own employment.
Effects of crisis
All optimists?
Does this mean that the communication sector mainly employs very optimistic people? Or are they just naive? Perhaps, but that does not seem obvious to me. It is more likely that the importance of communication is only increasing in light of the economic crisis and that this is also recognized within organizations. Especially in difficult times it is necessary that you are and remain visible, that your reputation is in order and that you are honest and transparent in your contact with target groups and stakeholders.
For the specialism of internal communication, this increased importance has been demonstrated in any case. International PR agency Fleishman & Hillard conducted research into the changing role and uk phone data importance of internal communication in the Netherlands. Based on a qualitative study from mid-2012, they concluded that despite the fact that internal communication is more important in one organisation than in another, there is undeniable evidence that the profession has gained in importance across the board.
At the same time as this positive attitude, a large proportion of respondents (41%) expect that less will be spent on marketing and communication within their own organisation in 2013 than last year. 52% expect to (have to) do 'more with less' this year. 30% of respondents do not expect any changes to the budgets this year.
Social media has become established
Social media are hot. According to the professionals, 2013 is the year in which the focus of the communication professional will be on the use of these media. For 84% of the respondents, these media have now conquered a permanent place within the communication mix. Another 10% will use social media within the mix in 2013.
Bright future
It is striking that communication professionals in the Netherlands are quite positive about the future of their job or work package, despite the turbulent economic times. 68% of respondents do not expect the crisis to have any negative consequences for the staff in their department or within their own organization. 88% are therefore not worried about their own employment.
Effects of crisis
All optimists?
Does this mean that the communication sector mainly employs very optimistic people? Or are they just naive? Perhaps, but that does not seem obvious to me. It is more likely that the importance of communication is only increasing in light of the economic crisis and that this is also recognized within organizations. Especially in difficult times it is necessary that you are and remain visible, that your reputation is in order and that you are honest and transparent in your contact with target groups and stakeholders.
For the specialism of internal communication, this increased importance has been demonstrated in any case. International PR agency Fleishman & Hillard conducted research into the changing role and uk phone data importance of internal communication in the Netherlands. Based on a qualitative study from mid-2012, they concluded that despite the fact that internal communication is more important in one organisation than in another, there is undeniable evidence that the profession has gained in importance across the board.
At the same time as this positive attitude, a large proportion of respondents (41%) expect that less will be spent on marketing and communication within their own organisation in 2013 than last year. 52% expect to (have to) do 'more with less' this year. 30% of respondents do not expect any changes to the budgets this year.
Social media has become established
Social media are hot. According to the professionals, 2013 is the year in which the focus of the communication professional will be on the use of these media. For 84% of the respondents, these media have now conquered a permanent place within the communication mix. Another 10% will use social media within the mix in 2013.