Campaigns Report

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With Campaign Tracking you add a few parameters to the link of your landing page, to which you refer from a social medium, so-called UTM parameters to be precise. These parameters can be read by Google Analytics. With this you actually tell Google Analytics from which source, with which medium and via which campaign the visitor came to your site. You can provide your campaigns with UTM parameters with the URL builder of Google . In the example below I have provided a link to my blog with parameters, so that in the future I can see that a visitor has clicked on my bio link on Twitter.

url maker

If you then open this special campaign link in a browser, you will simply see the desired landing page. For the visitor, nothing changes. For you, as a website owner, it does: you will have much more detailed information about social media campaigns at your disposal.

You can find this information in Google Analytics under Traffic Sources > Sources > Campaigns. You can show the metrics for different dimensions: campaigns, medium, source/medium. It's all australia phone data possible. For example, below you see the visits per campaign, and below that the visits per source/medium combination.

campaign report

source medium

Goals or e-commerce: also measure what social media really delivers
You can also add secondary dimensions to these reports, allowing you to really view the data from all sides. If you have set goals in Google Analytics and/or run the e-commerce script (for web shops), you will have even more information at your disposal. In this way, you can gain insight into which network not only generates visits, but also contributes to your site goals. After all, quantity is not always quality.