The martech market between automation and customer data platform

[nurmohammadhasan0]

Search Engine Marketing (SEM ): It is made possible by tools specifically developed for SEM (the most famous example is Google Ads).
Event Marketing: Acquiring and collecting leads that can be used during a corporate event.

Advertising: one of the most interesting developments in this area concerns technological platforms that automatically connect the supply and demand of online advertising spaces, directing the advertising message to a specific target in real time (programmatic advertising).

To make each of these application areas operational, marketers have at japan whatsapp resource their disposal a marketing tech stack , the “toolbox” from which they draw the technologies needed to execute automated workflows , those command structures that make it possible to implement their initiatives: from lead generation to email marketing, from social media management to search engine optimization.

Martech has penetrated deeply into the production system, contributing to that digital transformation that has transversally redrawn boundaries and process dynamics in the various sectors. What is the size of the martech market and what kind of evolution should we expect for the immediate future? Let's try to take stock of the situation.

According to a recent report by Statista, the global martech market value in 2021 amounted to almost 345 billion dollars. A huge figure that should not be surprising: brands, agencies, and internal marketing departments within companies are increasingly attentive to identifying and adopting solutions with the highest technological innovation content and are using digital tools to simplify internal processes , improve workflows , and facilitate communication .