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You can also listen to the blog!

Posted: Tue Jan 07, 2025 4:02 am
by jsarmin
Artificial intelligence, or AI, has already become a fairly common and familiar part of our everyday lives. At least from the perspective of a digital marketing expert, the use of AI is already part of daily work, and ChatGPT is opened several times a day. On my own computer, ChatGPT has already earned its established place in the browser among the calendar, email and other tabs that are almost constantly open.

We have previously discussed the role of artificial intelligence in social media marketing on our blog . The purpose of this blog post is to open up the use of AI in the everyday life of a social media expert in an even more practical way through examples.



Identifying and real benefit of artificial intelligence tools
2023 was a breakthrough year for generative AI , with the use of AI exploding and new AI tools popping up like mushrooms in the rain. This is still happening, of course.

To continue the mushroom analogy, identifying truly useful AI tools is a bit like picking mushrooms in the forest with a headlamp on a dim autumn night. There's something to pick on every hill, but you probably don't want to pick inedible fly agarics or poisonous mushrooms for your basket.

Instead, you might want chanterelles, ceps, or even india phone data boletus in your mushroom basket. The first two of these can be difficult to find, due to the variable harvest of chanterelles and the ceps' color resembling the terrain. Boletus, on the other hand, is relatively easy to identify and is often easier to distinguish from the forest.

From the mushroom analogy back to AI: AI tools that truly enhance work are a bit like chanterelles and funnel cakes. Identifying them and using them correctly requires first finding them, then testing them, and perhaps a little more testing.

I would consider ChatGPT a delicacy that I can confidently pick up in my basket both in the mushroom forest and when choosing artificial intelligence tools. However, there are also poisonous mushrooms, or at least inedible mushrooms. Fly agarics can be found almost on every road, and they would be easy to grab on the way. However, few people want to collect in their basket such a useless catch that will not be of any use and will have to get rid of it before long.