Base your article on search intent

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What to do, then?

We recommend using Ahrefs' "Matching Terms" feature .

Here's how to do it:

Open Ahrefs' keyword explorer. Enter a broad phrase of one to three words around a topic. In this example, Jeremy searched for the term "nursing."
Click on "Matching Terms". You will belarus whatsapp see a long list of searches that contain "nursing" in the query.
Then, set the following filters and parameters:
Corresponding terms.
Set your keyword difficulty to a maximum of 30 or more, depending on the strength of your site.
Set your keyword count to a minimum of three words.
Sort by traffic potential, not volume: This takes into account all the related keywords a page will rank for.

“Matching Terms” feature in Ahrefs
Source: LinkedIn
And that’s it! You officially have a list of target keywords and phrases that have excellent traffic potential, meaning endless ideas to help build topical authority in your industry.

Once you've chosen a main topic for your piece, be sure to note how your competitors' content scores for the same topic, so you can aim to beat them by five or more points.