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Increased by about . This trend was only emphasized at the end of the year. Our Christmas promotion included graphic design, which was popular mainly in the design field. The announced reduction in the coverage of corporate messages stimulated the use of email marketing as a supplementary communication channel. It is important that the situation last year encouraged broadcasters to create highquality content that makes it stand out among other content transmitted through electronic messages. The predicted importance of content marketing can be considered fulfilled. In the announcements of 2017, more and more precise targeting and personalization were mentioned several.

Times. This also worked. This is proved by the interest in automation tools, most of which are based on user behavior profiles and database segmentation. Here we can make a small prediction for 2017 that hong kong whatsapp resource due to the integration of numerous communication channels, targeting and personalization will become more advanced. This has already happened, but it can be assumed that the peak will decline in 2018. It seems that the term big data has a slightly lower importance in 2017 than expected. Big data should determine marketing activities. It seems that although the process has undoubtedly begun, Poland still has.

A lot of work to do on this topic. The fact that innovative and advanced solutions for integrating various information sources are planned to be implemented in 2019 may indicate that only in 2020 will Poland be able to make a breakthrough on this topic. In addition to new solutions and selected content, respect for privacy and compliance with good practices in the fight against spam have become even more important. This process was initiated by changes in the Polish law last year. After a year of training and education, it can be assumed that good practices have been .