While many metrics provide insight into online performance, understanding them provides a holistic view, ensuring ecommerce strategies that not only resonate with customers, but also support the bottom line.
The crucial role of eCommerce KPIs
In an environment as dynamic as online retail, every decision albania telemarketing data can either move you forward or set you back. Ecommerce performance metrics serve as foundational pillars, providing real-time feedback on the health of a store and how it resonates with customers.
Beyond simple diagnosis, these indicators become the heart of successful eCommerce strategies , allowing you to optimize your eCommerce advertising campaigns.
By keeping a pulse on these indicators, you can make informed decisions that take into account real-time consumer behavior, preferences, and market trends. Without a close look at these KPIs, you risk navigating the vast digital marketplace blindfolded.
10 eCommerce KPIs to monitor closely
Number of product views
The number of views of a product corresponds to the number of times a product page has been viewed by online buyers.
Total product page views are a first indicator of customer interest and the attractiveness of your product sheets.
A high number of views suggests that a product is attracting attention, whether because of its image, title, or position in search results.
However, if these consultations do not translate into sales, you need to question the factors causing this discrepancy.
Tip: You can set up these events to be tracked on Meta's Events Manager if you run your ads on Facebook.
Are you running your ads on other platforms?
Let us help you reach your audience
Add to cart rate
Add to Cart Rate is a metric that quantifies the percentage of website visitors who add a product to their cart, whether or not they complete the purchase. It is a measure of initial interest and intent.
Tip: Exclude people who have already converted!
A high add-to-cart rate is a testament to both the appeal of your products and the usability of your website. If users are frequently adding items, it means your product listings, images, and descriptions are resonating with your audience.
Additionally, a smooth and intuitive browsing experience can further increase this rate. Conversely, a low add-to-cart rate may indicate areas for improvement in product presentation or website navigation.
This provides valuable insights into the user's initial engagement and where to optimize.
