What you need to know about VKontakte advertising labeling

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On September 1, 2022, Federal Law No. 347-FZ on amendments to the Federal Law "On Advertising" came into force in Russia . According to these rules, the main formats of online advertising in RuNet must be labeled. It is also necessary to transfer reports on advertising campaigns to the Unified Register of Internet Advertising (ERIR). We figure out how to comply with the law and label VKontakte advertising in 2024 so as not to get a fine.

What has changed since September 1, 2022

What does VKontakte marking look like?

Who needs to label advertising?

What should and shouldn't be marked on VKontakte

How VK helps in compliance with advertising labeling requirements

Why is click advertising marking convenient?

Auto

Semi-automatic

Frequently asked questions

What has changed since September 1, 2022
Advertising systems add the "Advertisement" mark to ads and indicate the advertiser.
All advertising creatives in the RuNet receive a token that allows the advertiser to be identified.
The Unified Register of Internet Advertising (ERIR) is in operation to record advertising that is broadcast on the Internet.
Advertising data operators (ADO) issue tokens (identifiers) for creatives and submit reports to ERIR.
Basic information about creatives, participants in the advertising publication chain, contracts and acts on campaigns and statistics is transferred to ERIR.
Label your ads simply: we will help you comply with the law
Register and mark any type of advertising with a ready-made solution from click . For everyone who needs marking: advertising networks, advertisers, bloggers, website owners, etc.

All processes in one service

The click tool will completely cover the labeling issue: from receiving tokens to submitting reports to the ORD.

Simple interface

In click, all interface elements are located in convenient and uk whatsapp logical places. You will spend 10 times less time on marking than when working directly with ORD, even if you are a trained user.

Automation

Many fields are filled in automatically, we will not force the user to waste time on additional work.

No labeling errors = no fines

All steps are provided with hints and indications of the correctness of filling in critical data.

Marking in click is free

And it will remain free for users who advertise on click, even if all ORDs are paid.