A fine is imposed if the person responsible for labeling:

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Violations of the procedure for submitting data to ERIR.

did not provide information about the advertisement;
violated the deadline for submitting data - 30 days after the publication of the advertisement;
provided incomplete, outdated or false information.
Fines:

for officials – from 30,000 to 100,000 rubles;
individuals – from 10,000 to 30,000 rubles;
legal entities – from 200,000 to 500,000 rubles.
Violations related to the token. A fine can be received:

for incorrect placement of a token on an advertisement - full rules for placement are specified in paragraphs 10–13 of the Roskomnadzor order;
if the token is not received and is not ukraine whatsapp indicated in the advertisement.
Fines:

for legal entities – from 200,000 to 500,000 rubles;
individuals – from 30,000 to 100,000 rubles;
officials – from 100,000 to 200,000 rubles.
Failure to comply with the duties of the ORD. The advertising data operator may receive a fine if:

did not transfer information to ERIR;
violated the procedure for working with ERIR;
provided incomplete, inaccurate or outdated information to ERIR;
violated the procedure for working with the token.
Fines:

for officials – from 100,000 to 200,000 rubles;
legal entities – from 300,000 to 700,000 rubles.
Fines can be cumulative. For example, a legal entity can be fined up to 2.5 million rubles for five advertising publications without a token.

How click helps with labeling
Compliance with the law requires minimal effort from the end advertiser. The main burden falls on the sites, agencies and advertising networks. The click "Marking Wizard" will help you quickly and easily send reports to ORD and ERIR. You will only need to enter the missing data into the interface.

If you need to mark ads on platforms that are accessible via click – in Yandex Direct, VK Advertising, Yandex Business, VKontakte, on Promo Pages, in Telegram Ads – the service will automatically mark ads and perform allocation . If you need to mark articles, posts on social networks, banners, videos, seedings in Telegram channels, you can use semi-automatic marking. Let's look at the processes in more detail.